TRAY: Detailed Company Information & Corporate Profile
Summary
TRAY, founded in 2013 and headquartered in Coral Gables, Florida, operates as an independent software development firm with a team of 100‑200 employees and annual revenue between $10 million and $50 million.
The company specializes in restaurant technology solutions, offering mobile ordering, self‑service kiosks, cloud‑based POS systems, Android software, kitchen display systems, and handheld servers that integrate seamlessly into existing workflows.
Key leaders drive TRAY’s growth: Founder & CEO Peter Kellis guides overall strategy; Veera Maddipati heads technology development while Amy West oversees operations. The product team is supported by Corey Collin (Product Manager) and Elizabeth Hawes (Director of Product Operations). Engineering excellence is maintained through William Stowers, the U.S. Director of Engineering, and DevOps leadership under VenuKumar Komuravelly.
| TRAY Website | tray.com |
| Social Links |   |
| Phone Number | 844-873-8729 |
| Industries | |
| TRAY Headquarters Address | 255 Giralda Ave, Coral Gables, Florida, 33134 US |
| Company Size | 100-200 employees |
| Specialities & Services | Mobile Ordering, Self Service, Point of Sale, SaaS POS, Restaurant Technology, Android Software, SaaS, Could POS, Restaurant POS, Restaurant Cloud POS, Server Handhelds, Kitchen Display Systems, POS |
| DMA Code | Phoenix Metropolitan Area |
| Founded | 2013 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-09-14 |
Estimated Website Traffic
The chart shows a growth in traffic to the tray.com website. In August, traffic increased to 7243, compared to 6688 in the previous month. The highest traffic in 2026 was recorded in March, reaching 14289 visits.
Workforce Turnover
Length of Employment
TRAY's workforce includes employees across a wide range of tenure levels.
6% have been with the company for 1 to 2 years11% have been with the company for 3 to 4 years33% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years33% have been with the company for more than 11 years
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TRAY Corporate Information: FAQ
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