Alice (Formerly ActiveFence): Detailed Company Information & Corporate Profile
Summary
Alice, formerly known as ActiveFence, is a New York‑based software development company founded in 2018. With a workforce of 200–500 employees, it operates independently and generates annual revenue in the $100 million to $500 million range.
The executive team is led by CEO & Co‑Founder Noam Schwartz, with Tomer Poran serving as Vice President of Strategy & Chief Evangelist. Other senior leaders include Robert Demgenski (Head of Violent Extremism – Tech), Sara Schenkel (Global Talent Acquisition Partner), Matt Lowerre (Enterprise AI Strategist), Mo Sadek (Technical Director) and John O'Donnell (Chief Revenue Officer, Global GTM).
Supporting the technical mission are specialists such as Roni (Operations Manager), Stav Barak and Raz Atiya (Malware Researchers), Shirel Attlan (Freelance AI Safety & Risk Evaluation Analyst), Nir (Security Research Team Lead) and Vladimir Mikhailov (AI Security Researcher). The company’s independent status allows it to focus on delivering advanced software solutions while maintaining a strong research and security posture.
| Alice (Formerly ActiveFence) Website | activefence.com |
| Social Links |   |
| Industries | |
| Alice (Formerly ActiveFence) Headquarters Address | New York, US |
| Company Size | 200-500 employees |
| Founded | 2018 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Independent Company |
| Updated: | 2026-09-21 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2014 | Privately Held | 25 - 100 | |
| 2014 | Privately Held | 100 - 250 | |
| 2017 | Privately Held | 25 - 100 | |
| 2014 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the activefence.com website. In August, traffic decreased to 9, compared to 15 in the previous month. The highest traffic in 2026 was recorded in January, reaching 2627 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Alice (Formerly ActiveFence)'s workforce includes employees across a wide range of tenure levels.
7% have been with the company for less than 1 year29% have been with the company for 1 to 2 years21% have been with the company for 3 to 4 years36% have been with the company for 5 to 7 years7% have been with the company for 8 to 10 years
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Alice (Formerly ActiveFence) Corporate Information: FAQ
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