Trust & Will: Detailed Company Information & Corporate Profile

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Summary

Trust & Will is a software development company headquartered in San Diego, California. Founded in 2017, the independent firm employs between 100 and 200 people and generates annual revenue in the $50 million to $100 million range.

The company’s SIC code is 7372, placing it in the software publishing sector, while its DMA code indicates operations centered in San Diego County.

Trust & Will’s leadership team includes President & COO Daniel Goldstein; Head of Engineering Aaron Sarazan; Head of Sales Mavis Norwich; Head of Design Allie McKinley; and Senior Director Katie Smith, who leads B2B marketing.

Other key figures include Vice President Chris Gast in member services, Chief Technical Officer roles such as Lead IT Support & Systems Engineer Tom Grinberg, and various support specialists serving the company’s members.

Trust & Will Websitetrustandwill.com
Social Links
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Phone Number1-866-908-7878, (619) 900-2039
Industries
Trust & Will Headquarters AddressSan Diego, California, 92101 US
Company Size100-200 employees
SIC Code7372
NAICS Code334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers
DMA CodeSan Diego County
Founded2017
Estimated Annual Revenue$50M - 100M
Operating StatusIndependent Company
Updated:2026-09-17

Trust & Will Org Chart

Chief Executive Officer

Chief Executive Officer

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C-Level

Competitors

Name
Founded
Type
Employees
2006Privately
Held
250 - 500
2015Privately
Held
1 - 25
2017Privately
Held
1 - 25
2012Privately
Held
1 - 25

Estimated Website Traffic

The chart shows a decline in traffic to the trustandwill.com website. In August, traffic decreased to 389428, compared to 518905 in the previous month. The highest traffic in 2026 was recorded in January, reaching 1409808 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Trust & Will's workforce includes employees across a wide range of tenure levels.

8% have been with the company for less than 1 year33% have been with the company for 1 to 2 years17% have been with the company for 3 to 4 years25% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Trust & Will
Aaron Sarazan
Aaron SarazanHead of Client Engineering
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Dan Summers
Dan SummersHead of D2C Marketing
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Katie Smith
Katie SmithSenior Director, Head of B2B Marketing
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Mavis Norwich
Mavis NorwichHead of Sales
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Allie McKinley
Allie McKinleyHead of Design
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Meagan Manion
Meagan ManionHead of Operations, Professional Services
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Daniel Goldstein
Daniel GoldsteinPresident & COO, Co-Founder
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Aaron Sarazan
Aaron SarazanHead of Engineering: AI & Platform Foundations
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Chris Gast
Chris GastVice President, Member Services
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Priscilla Warren
Priscilla WarrenMember Support Specialist
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Tesha Peterson
Tesha PetersonMember Support Specialist
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Rocky Turner
Rocky TurnerSenior Business Development Representative
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xochilpili
xochilpiliSr Software Engineer
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Britney Busch
Britney BuschAccount Manager
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Tom Grinberg
Tom GrinbergLead IT Support & Systems Engineer
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Trust & Will Corporate Information: FAQ

Trust & Will operates in the Software Development industries. More details can be found on the official website: trustandwill.com.
Trust & Will has offices located in San Diego, US.
The headquarters of Trust & Will are located in San Diego, United States.
The current CEO of Trust & Will is Cody Barbo
You can contact Trust & Will by phone at 1-866-908-7878, (619) 900-2039.
Trust & Will currently employs 100-200 people.
Well-known competitors of Trust & Will include Avvo, Willing, Willful and Everplans.

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