Trendline Interactive is now Shift Paradigm Email Formats
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- Trendline Interactive is now Shift Paradigm uses 6 different email formats. The most common is firstNameInitial_lastNameInitial (for example, j_d@shiftparadigm.com), which appears in about 85% of work addresses.
- Other common patterns include:
- firstNameInitial-lastName: j-doe@shiftparadigm.com (4%)
- firstName-lastNameInitial: jane-d@shiftparadigm.com (8%)
Trendline Interactive is now Shift Paradigm’s Popular Email Formats
| Format | Example | Percentage |
|---|---|---|
Format firstNameInitial_lastNameInitial |  j_d@shiftparadigm.com | Percentage: 85% |
Format firstName-lastNameInitial | jane-d@shiftparadigm.com | Percentage: 8% |
Format firstNameInitial-lastName | j-doe@shiftparadigm.com | Percentage: 4% |
Format lastName-firstNameInitial | doe-j@shiftparadigm.com | Percentage: 1% |
Format firstName-lastName | jane-doe@shiftparadigm.com | Percentage: 1% |
Format lastNameInitialfirstName | djane@shiftparadigm.com | Percentage: 1% |
Contact top employees
Mary PowersAccount Manager
Rebecca PierpointInteractive Designer
Tessa LovvornSenior Account Executive
Efrain GarcesQA Specialist
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FAQ
Trendline Interactive is now Shift Paradigm, an independent firm headquartered in Austin, TX that has grown from its 2010 founding to a team of 200‑500 employees and $50 million–$100 million in annual revenue.
The company focuses on promotion, offering a comprehensive suite of email services: strategy, creative and HTML design, testing, program management, QA, deliverability consulting and training, analytics, monitoring, list hygiene, acquisition, and compliance. Shift Paradigm also delivers marketing automation solutions and manages ESP platform migration and optimization.
Leadership includes Mary Powers as Account Manager, Rebecca Pierpoint as Interactive Designer, Tessa Lovvorn as Senior Account Executive, and Efrain Garces overseeing QA, ensuring the firm’s technical and creative excellence across all campaigns.
The company focuses on promotion, offering a comprehensive suite of email services: strategy, creative and HTML design, testing, program management, QA, deliverability consulting and training, analytics, monitoring, list hygiene, acquisition, and compliance. Shift Paradigm also delivers marketing automation solutions and manages ESP platform migration and optimization.
Leadership includes Mary Powers as Account Manager, Rebecca Pierpoint as Interactive Designer, Tessa Lovvorn as Senior Account Executive, and Efrain Garces overseeing QA, ensuring the firm’s technical and creative excellence across all campaigns.
Trendline Interactive is now Shift Paradigm uses 6 email formats across its organization. The most common pattern is firstNameInitial_lastNameInitial (e.g., j_d@shiftparadigm.com), used in approximately 85% of work addresses.
Trendline Interactive is now Shift Paradigm currently employs over 200-500 people from United States, with a head office in Austin, TX.
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