Trendline Interactive is now Shift Paradigm Information
Summary
Trendline Interactive is now Shift Paradigm, an independent firm headquartered in Austin, TX that has grown from its 2010 founding to a team of 200‑500 employees and $50 million–$100 million in annual revenue.
The company focuses on promotion, offering a comprehensive suite of email services: strategy, creative and HTML design, testing, program management, QA, deliverability consulting and training, analytics, monitoring, list hygiene, acquisition, and compliance. Shift Paradigm also delivers marketing automation solutions and manages ESP platform migration and optimization.
Leadership includes Mary Powers as Account Manager, Rebecca Pierpoint as Interactive Designer, Tessa Lovvorn as Senior Account Executive, and Efrain Garces overseeing QA, ensuring the firm’s technical and creative excellence across all campaigns.
| Website | shiftparadigm.com |
| Social Links |  |
| Phone Number | 512 717 4097 |
| Industries | |
| Headquarters Address | Lake Pointe II - 11612 Bee Caves Road, Austin, TX, 78738 US |
| Company Size | 200-500 employees |
| Specialities & Services | Email Strategy, Email Creative and HTML, Email Testing, Email Program Management, Marketing Automation, ESP Platform Migration, Email Reporting, Email Analytics, Email QA, ESP Management, Platform Optimization, Data Management, Email List Hygiene, Email Acquisition, Email Deliverability, Email Monitoring, Data Privacy, Email Compliance, Deliverability Consulting, Deliverability Training |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | Greater Austin |
| Founded | 2010 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-09-11 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2012 | Privately Held | 25 - 100 | |
| 2008 | Privately Held | 25 - 100 | |
| 1999 | Privately Held | 250 - 500 | |
| 2016 | Privately Held | 100-200 |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a growth in traffic to the shiftparadigm.com website. In August, traffic increased to 4282, compared to 4114 in the previous month. The highest traffic in 2026 was recorded in May, reaching 12412 visits.
Workforce Turnover
Corporate Tenure Analytics
Workforce Experience Insights
16% have been with the company for 3 to 4 years37% have been with the company for 5 to 7 years21% have been with the company for 8 to 10 years26% have been with the company for more than 11 years
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FAQ
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