The Launch Project Email Formats

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  • The Launch Project uses 6 different email formats. The most common is lastName.firstName (for example, doe.jane@the-launch-project.co.uk), which appears in about 94% of work addresses.
  • Other common patterns include:
    • lastNameInitial.firstName: d.jane@the-launch-project.co.uk (57%)
    • firstNameInitial_lastName: j_doe@the-launch-project.co.uk (90%)

The Launch Project’s Popular Email Formats

FormatExamplePercentage

Format

firstName-lastNameInitial
jane-d@the-launch-project.co.ukPercentage: 30%

Format

firstNameInitial_lastName
j_doe@the-launch-project.co.ukPercentage: 90%

Format

lastNameInitialfirstNameInitial
dj@the-launch-project.co.ukPercentage: 35%

Format

lastName.firstName
doe.jane@the-launch-project.co.ukPercentage: 94%

Format

lastName_firstName
doe_jane@the-launch-project.co.ukPercentage: 30%

Format

lastNameInitial.firstName
d.jane@the-launch-project.co.ukPercentage: 57%
Contact top employees from The Launch Project
Ariana Ahuja
Ariana AhujaVice President
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Hamlet Rodriguez
Hamlet RodriguezFounder & Director of Programs
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Alison Bourke
Alison BourkeBusiness & Marketing Advisor | Strategy, Growth & CX
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The Launch Project uses 6 email formats across its organization. The most common pattern is lastName.firstName (e.g., doe.jane@the-launch-project.co.uk), used in approximately 94% of work addresses.

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