Tailwind: Detailed Company Information & Corporate Profile
Summary
Tailwind is a software development firm headquartered in Oklahoma City, OK, that was founded in 2012. The company focuses on digital marketing solutions, offering Pinterest Marketing, Pinterest Analytics, and Pinterest Management services alongside Instagram Monitoring, Instagram Analytics, and Instagram Marketing support. Its content creation capabilities cover broader Social Media and Content Marketing needs as well.
With a team of 100‑200 employees, Tailwind generates annual revenues between $10 million and $50 million. The company operates independently within the Oklahoma City Metropolitan Area (DMA code) under SIC 7372.
The executive lineup includes CEO & Co-Founder Michael Heider, co‑founder and COO Jennifer Wexler, President Prashanth Athreya, Head of GTM Jake Kanipe, Head of Product Ops Walker Nordin, and other senior leaders such as Jeff Estany (Head of Engineering Operations) and Chris Landis (CFO & Growth Partner).
| Tailwind Website | tailwindapp.com |
| Social Links |    |
| Phone Number | 405-702-9998 |
| Industries | |
| Tailwind Headquarters Address | 111 Harrison Ave, 2nd floor, Oklahoma City, OK, 73104 US |
| Company Size | 100-200 employees |
| Specialities & Services | Pinterest Marketing, Social Media Marketing, Pinterest Analytics, Instagram Monitoring, Pinterest Management, Instagram Analytics, Social Media, Content Marketing, Instagram Marketing |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | Oklahoma City Metropolitan Area |
| Founded | 2012 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-09-18 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2013 | Privately Held | 25 - 100 | |
| 2014 | Privately Held | 1 - 25 | |
| 2002 | Privately Held | 250 - 500 | |
| 2009 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the tailwindapp.com website. In August, traffic decreased to 174091, compared to 199886 in the previous month. The highest traffic in 2026 was recorded in January, reaching 1405293 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Tailwind's workforce includes employees across a wide range of tenure levels.
13% have been with the company for 1 to 2 years13% have been with the company for 3 to 4 years21% have been with the company for 5 to 7 years21% have been with the company for 8 to 10 years33% have been with the company for more than 11 years
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Tailwind Corporate Information: FAQ
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