Taboola: Detailed Company Information & Corporate Profile
Summary
Taboola, headquartered in New York, NY, operates within the software development sector, focusing on publisher monetization, native advertising, and content recommendations. Founded in 2007, the company has grown to a team of 1,000–5,000 professionals and reports revenues between $1 billion and $5 billion. Its expertise spans personalization, paid media, video advertising technology, online advertising, and enterprise marketing solutions, serving publishers and advertisers across the New York Metropolitan Area. Its SIC codes are 7372 and 7374.
Leadership includes Dan Hahesy (Head of Industry, Audience Influence), Daniel Horowitz (Managing Director, Head US Sales), Esther Altomare (Head of Industry – Enterprise Advertising), Joe Dudas (Head of Enterprise Sales, Publisher Partnerships), and others who guide product strategy, sales, and client partnership initiatives. Taboola’s operations are currently pending a merger while it continues to deliver advanced advertising technology solutions to its global clientele.
| Taboola Website | taboola.com |
| Social Links |    |
| Phone Number | 1-212-206-7663 |
| Industries | |
| Taboola Headquarters Address | 16 Madison Sq W, New York, NY, 10010 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | Publisher Monetization, Native Advertising, Personalization, Content Recommendations, Content Marketing, Paid Media, Advertising, Video, Advertising Technology, Online Advertising |
| SIC Code | 7372, 7374 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers, 518210 Data Processing, Hosting, and Related Services |
| DMA Code | New York Metropolitan Area |
| Founded | 2007 |
| Estimated Annual Revenue | $1B - 5B |
| Operating Status | Merger Pending |
| Updated: | 2026-09-18 |
Taboola Org Chart
Chief Executive Officer
C-Level
Chief Business Officer
Chief People Officer
Chief Financial Officer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2014 | Privately Held | 25 - 100 | |
| 2007 | Privately Held | 100 - 250 | |
| 2014 | Privately Held | 25 - 100 | |
| 2007 | Privately Held | 250 - 500 |
Estimated Website Traffic
The chart shows a decline in traffic to the taboola.com website. In August, traffic decreased to 82917, compared to 103769 in the previous month. The highest traffic in 2026 was recorded in January, reaching 161403 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Taboola's workforce includes employees across a wide range of tenure levels.
2% have been with the company for less than 1 year15% have been with the company for 1 to 2 years18% have been with the company for 3 to 4 years35% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years12% have been with the company for more than 11 years
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Taboola Corporate Information: FAQ
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