Second Beer Email Formats

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  • Second Beer uses 6 different email formats. The most common is lastNameInitial.firstName (for example, d.jane@secondbeer.com), which appears in about 52% of work addresses.
  • Other common patterns include:
    • lastName: doe@secondbeer.com (17%)
    • firstNameInitial.lastNameInitial: j.d@secondbeer.com (19%)

Second Beer’s Popular Email Formats

FormatExamplePercentage

Format

lastNameInitial.firstName
d.jane@secondbeer.comPercentage: 52%

Format

firstNameInitial.lastNameInitial
j.d@secondbeer.comPercentage: 19%

Format

lastName
doe@secondbeer.comPercentage: 17%

Format

firstName_lastName
jane_doe@secondbeer.comPercentage: 7%

Format

lastNameInitial.firstNameInitial
d.j@secondbeer.comPercentage: 4%

Format

firstName.lastNameInitial
jane.d@secondbeer.comPercentage: 1%
Contact top employees from Second Beer
Nick McGrath
Nick McGrathCo-Founder and Creative Director
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James Wilkinson
James WilkinsonCo-Founder and Creative Director
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Second Beer Corporate Information: FAQ

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Second Beer uses 6 email formats across its organization. The most common pattern is lastNameInitial.firstName (e.g., d.jane@secondbeer.com), used in approximately 52% of work addresses.
Second Beer currently employs over 1-10 people from New Zealand, with a head office in Invercargill, New Zealand.

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