Marketing Dive: Mobile Email Formats
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Marketing Dive: Mobile
- Marketing Dive: Mobile uses 6 different email formats. The most common is lastName (for example, doe@mobilemarketer.com), which appears in about 38% of work addresses.
- Other common patterns include:
- firstName-lastNameInitial: jane-d@mobilemarketer.com (22%)
- lastNamefirstNameInitial: doej@mobilemarketer.com (23%)
Marketing Dive: Mobile’s Popular Email Formats
| Format | Example | Percentage |
|---|---|---|
Format lastName |  doe@mobilemarketer.com | Percentage: 38% |
Format lastNamefirstNameInitial | doej@mobilemarketer.com | Percentage: 23% |
Format firstName-lastNameInitial | jane-d@mobilemarketer.com | Percentage: 22% |
Format lastName.firstNameInitial | doe.j@mobilemarketer.com | Percentage: 10% |
Format lastNameInitialfirstNameInitial | dj@mobilemarketer.com | Percentage: 6% |
Format firstNameInitial_lastName | j_doe@mobilemarketer.com | Percentage: 1% |
Contact top employees from
Marketing Dive: Mobile
Damon Washington
Marketing Editorial Manager
Liz Herchenroether
Mobile Marketer
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