Mastercard Dynamic Yield: Detailed Company Information & Corporate Profile
Summary
Mastercard Dynamic Yield is a software development subsidiary based in New York, NY. Founded in 2011, it employs between 500 and 1000 people and reports revenues of $100 million to $500 million.
The company specializes in website personalization, email marketing, cross‑channel and mobile marketing, conversion rate optimization, customer experience optimization, product recommendations and A/B testing.
It operates under the SIC codes 7373 (Computer Programming Services) and 7371 (Computer Systems Design). Its DMA code is the New York Metropolitan Area.
Leadership includes Ben Malki as Vice President of Customer Success for Americas, Kelly Tamaccio as VP of Sales in North America, Sarah Grob as Global VP of Customer Success, Gidi Vigo overseeing product management, and Vladi Rozhavsky heading data science.
The team also features senior roles such as Oded Leiba (SVP Head of Dynamic Yield), Paul Miller (Technical Account Manager Team Lead Americas) and others across sales engineering, QA, front‑end development and program management.
| Mastercard Dynamic Yield Website | dynamicyield.com |
| Social Links |    |
| Industries | |
| Mastercard Dynamic Yield Headquarters Address | 150 5th Avenue, New York, NY, 10010 US |
| Company Size | 500-1000 employees |
| Specialities & Services | Website Personalization, Email Marketing, Cross Channel Marketing, Mobile Marketing, Conversion Rate Optimization, Customer Experience Optimization, Product Recommendations, A/B Testing |
| SIC Code | 7373, 7371 |
| NAICS Code | 541511 Custom Computer Programming Services, 541512 Computer Systems Design Services |
| DMA Code | New York Metropolitan Area |
| Founded | 2011 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Subsidiary |
| Updated: | 2026-09-24 |
Mastercard Dynamic Yield Org Chart
Chief Executive Officer
C-Level
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2013 | Privately Held | 25 - 100 | |
| 2015 | Privately Held | 25 - 100 | |
| 2010 | - | 1000-5000 | |
| 2007 | - | 100-200 |
Estimated Website Traffic
The chart shows a decline in traffic to the dynamicyield.com website. In August, traffic decreased to 54636, compared to 57615 in the previous month. The highest traffic in 2026 was recorded in March, reaching 117453 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Mastercard Dynamic Yield's workforce includes employees across a wide range of tenure levels.
6% have been with the company for less than 1 year15% have been with the company for 1 to 2 years21% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years21% have been with the company for 8 to 10 years21% have been with the company for more than 11 years
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Mastercard Dynamic Yield Corporate Information: FAQ
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