Drawbridge (acquired by LinkedIn) Information
Summary
Drawbridge, founded in 2011, operates as a software development subsidiary headquartered in San Mateo, CA within the San Francisco Bay Area. It specializes in cross‑device identity solutions, attribution, identity management and customer experience enhancement powered by data science and machine learning techniques. Revenue is estimated between $25 million and $100 million with a workforce of 100–200 employees.
Leadership includes Chairman & CEO Gregory Bradbury alongside senior engineering talent such as MounicA, anusha yeshawanth, Ruchi Shah, Fang Lu, Jingyu Shi, Kripa Durgaprasad, Sha Li, Yixuan, Po Chun Yeh and Haiqing Chen. Senior managers Sashi Ramani (Media and Publisher Management) and Shaun Rafferty (Int’l Sales, Service & Success, Strategy & Technology Optimization) support business operations, while Billy Delp serves as Account Executive.
Drawbridge’s SIC code is 7372, reflecting its focus on software development services. The company operates under the umbrella of LinkedIn after acquisition, providing integrated identity and attribution capabilities within a larger platform ecosystem.
| Social Links |    |
| Phone Number | 1-855-379-2734 |
| Industries | |
| Headquarters Address | San Mateo, CA, 94403 US |
| Company Size | 100-200 employees |
| Specialities & Services | Cross-Device Identity, Attribution, identity management, customer experience, identity, data science, machine learning |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | San Francisco Bay Area |
| Founded | 2011 |
| Operating Status | Subsidiary |
| Updated: | 2026-09-20 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2006 | Privately Held | 100 - 250 | |
| 2015 | Privately Held | 25 - 100 | |
| 2010 | Privately Held | 25 - 100 | |
| 2009 | Privately Held | 100 - 250 |
Workforce Turnover
Corporate Tenure Analytics
Workforce Experience Insights
8% have been with the company for less than 1 year8% have been with the company for 3 to 4 years8% have been with the company for 5 to 7 years33% have been with the company for 8 to 10 years42% have been with the company for more than 11 years
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