Doba Inc.: Detailed Company Information & Corporate Profile
Summary
Doba Inc., established in 2002, operates from Lehi, Utah, within the Salt Lake City Metropolitan Area. Specializing in software development, the company focuses on B2B commerce solutions that include product sourcing, virtual inventory management, retail channel integration, retailer management, and drop‑shipping services. With a team of 100–200 employees, Doba Inc. reports annual revenue between $10 million and $50 million, classified under SIC code 7372.
The leadership core features Mandy Ji as Chief Executive Officer, Peter Baker heading Business Development, Ryan Benenati leading U.S. Supplier Partnerships, and Vernal Della coordinating strategic clients. The organization also employs a diverse talent pool: Scott Chandler (Sales Account Executive), Xu Chi (Product Manager – Technical), Marcelo Valdez (Electronic Engineer), Blessing Adeoye (Business Analyst), Rihan Mondol (Foreign Trade Specialist), Emma Morreale (Customer Support), Richelle Anne Cagayat (Customer Service Representative), Cody Pritchett and Thomas Gray (Strategic Account Associates), Nicole Holt (Executive Assistant to the CEO), Haley Sotelo (SEO & Content Manager). Doba Inc. operates as a subsidiary, providing tailored B2B commerce capabilities across retail channels.
| Doba Inc. Website | doba.com |
| Social Links |    |
| Phone Number | 801-682-4666 |
| Industries | |
| Doba Inc. Headquarters Address | 3401 North Thanksgiving Way, Suite 150, Lehi, Utah, 84043 US |
| Company Size | 100-200 employees |
| Specialities & Services | B2B Commerce, Product Sourcing, Virtual Inventory Management, Retail Channels, Retailer Management, Drop Shipping |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | Salt Lake City Metropolitan Area |
| Founded | 2002 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Subsidiary |
| Updated: | 2026-09-14 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1985 | Self-Employed | 25 - 100 | |
| 2018 | Privately Held | 1 - 25 | |
| 2005 | Privately Held | 25 - 100 | |
| 1997 | Privately Held | 250 - 500 |
Estimated Website Traffic
The chart shows a growth in traffic to the doba.com website. In August, traffic increased to 70566, compared to 55919 in the previous month. The highest traffic in 2026 was recorded in May, reaching 85254 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Doba Inc.'s workforce includes employees across a wide range of tenure levels.
4% have been with the company for 1 to 2 years4% have been with the company for 3 to 4 years15% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years63% have been with the company for more than 11 years
Doba Inc. Corporate Information: FAQ
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