diDNA: Detailed Company Information & Corporate Profile
Summary
diDNA, established in 2016 and headquartered in Orlando, Florida, delivers specialized software solutions for the advertising technology sector. With a team of 10 to 50 professionals, the company operates within a revenue bracket of $1–$10 million. diDNA’s core competencies span online advertising, programmatic buying and selling, real‑time bidding, header bidding, SSP, ad exchange, yield management, ad revenue optimization, brand security, and advertising operations, all underpinned by machine learning.
The leadership team includes Sean DiSesa as Director of Ad Ops and Customer Success, Matt Kleinberg as Director of Engineering, Caleb Hooper as Chief Product Officer, Daymon Serna as Account Executive, Chris Cazabon and Jose Olmo Rivera as developers, and Umair Atta listed under diDNA.
| diDNA Website | didna.io |
| Industries | |
| diDNA Headquarters Address | 7208 Sand Lake Rd #208, Orlando, Florida, 32819 US |
| Company Size | 10-50 employees |
| Specialities & Services | Online Advertising, Advertising Technology, Machine Learning, Real-Time Bidding, Advertising Optimization, SSP, Ad Revenue Optimization, Yield Management, Programmatic, Ad Exchange, Header Bidding, Brand Security, Ad Operations |
| Technologies | Google Cloud, Flask, Spring, Magento, PHP, ASP.NET, Laravel |
| Founded | 2016 |
| Estimated Annual Revenue | $1 - 10M |
| Updated: | 2026-10-18 |
Estimated Website Traffic
The chart shows a decline in traffic to the didna.io website. In September, traffic decreased to 38, compared to 50 in the previous month. The highest traffic in 2026 was recorded in May, reaching 193 visits.
Workforce Turnover
Length of Employment
diDNA's workforce includes employees across a wide range of tenure levels.
17% have been with the company for 1 to 2 years33% have been with the company for 3 to 4 years33% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years
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