DecisionLink: Detailed Company Information & Corporate Profile
Summary
DecisionLink is a software development firm headquartered in Atlanta, GA that specializes in business case content and value engineering for B2B sales environments. Their portfolio includes tools and services such as ROI calculators, value‑based marketing solutions, top‑of‑funnel support, and strategies to lower discount levels while boosting deal size, reducing churn, and improving ARR and NRR. The company’s expertise extends across sales enablement, customer value management, and scalable field execution of value‑selling practices.
DecisionLink employs 100–200 professionals led by founders William Rowe and senior leaders such as Chris Richards (SVP Product Engineering) and Bill Brennan (Sales Director). With annual revenue between $10 million and $50 million, the team focuses on scaling high‑impact value propositions to target companies where resonance is strongest. Their comprehensive approach aims to eliminate deal slippage and increase profitability for midmarket enterprises.
| DecisionLink Website | xfactor.io |
| Industries | |
| DecisionLink Headquarters Address | 3423 Piedmont Rd NE, Atlanta, GA, 30305 US |
| Company Size | 100-200 employees |
| Specialities & Services | Business Case Content, Value Engineering, Target Companies Where Your Value Will Resonate, Scaling Value Engineering to the Field, Value Propositions, deal slippage, ROI, Value Selling, ROI Tools, B2B Selling, Sales, Sales Enablement, Customer Value Management, Value Based Sales, Value selling, value-based sales, value-based marketing, Top of Funnel support, lowering discount levels, increasing deal size, reducing churn, improving ARR, improving NRR |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-24 |
Estimated Website Traffic
The chart shows a growth in traffic to the xfactor.io website. In September, traffic increased to 171, compared to 56 in the previous month. The highest traffic in 2026 was recorded in January, reaching 2294 visits.
Workforce Turnover
Length of Employment
DecisionLink's workforce includes employees across a wide range of tenure levels.
8% have been with the company for 3 to 4 years23% have been with the company for 5 to 7 years23% have been with the company for 8 to 10 years46% have been with the company for more than 11 years
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DecisionLink Corporate Information: FAQ
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