dataxu: Detailed Company Information & Corporate Profile
Summary
Founded in 2009, dataxu operates as a subsidiary headquartered in Boston, MA, within the promotion industry. With a workforce of 1,000–5,000 employees and annual revenue ranging from $1 B to $5 B, it serves clients across the Greater Boston market (DMA code).
Its technical suite centers on demand‑side platform (DSP) capabilities, providing ad optimization and marketing automation for programmatic display advertising. Dataxu leverages big data analytics, data science, and advanced TV (OTT/connected TV) to activate targeted campaigns and deliver measurable marketing ROI.
Key leadership includes Sreenivas Chiduruppa as Director of Engineering; Jeffrey Ritterband and Robyn Borok in sales roles; Mansoor Basha overseeing product management; Don Butler and Jeffrey Bussgang on the board. The team also features technical experts such as Celia Courtright, Principal Data Architect, and Dmitriy Tkachenko, a data scientist/engineer.
| dataxu Website | advertising.roku.com |
| Social Links |    |
| Phone Number | 1-844-432-8298 |
| Industries | |
| dataxu Headquarters Address | 281 Summer Street, Boston, MA, 02210 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | DSP, ad optimization, marketing automation, demand side platform, programmatic advertising, display advertising, Big Data analytics, data-driven marketing, data science, marketing analytics, marketing ROI, data activation, connected TV, TV advertising, advanced TV, OTT |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | Greater Boston |
| Founded | 2009 |
| Estimated Annual Revenue | $1B - 5B |
| Operating Status | Subsidiary |
| Updated: | 2026-09-14 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2007 | Privately Held | 100 - 250 | |
| 2008 | Privately Held | 250 - 500 | |
| 2005 | Public Company | 100 - 250 | |
| 2009 | Public Company | 1.0K - 5.0K |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the roku.com website. In August, traffic decreased to 13776375, compared to 15374997 in the previous month. The highest traffic in 2026 was recorded in January, reaching 30540679 visits.
Workforce Turnover
Length of Employment
dataxu's workforce includes employees across a wide range of tenure levels.
12% have been with the company for 5 to 7 years20% have been with the company for 8 to 10 years68% have been with the company for more than 11 years
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dataxu Corporate Information: FAQ
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