Blueland: Detailed Company Information & Corporate Profile

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Summary

Blueland is a New York‑based retail company founded in 2018 that serves the New York Metropolitan Area. With a workforce of 100–200 employees, it operates as an independent business generating annual revenue between $10 million and $50 million. The firm’s operations fall under SIC code 3630 and focus on the retail sector.

The leadership team includes Co‑Founder & CEO Sarah Paiji Yoo; Co‑Founder & President John Mascari; President Caroline Nielsen; CFOs Jessica Smith and Jessica Miller; Vice Presidents Geoff Parker, Kat Duarte and Sofia Morales; Senior Directors Christian Knight, Meredith Soule and Olivia Hintz; along with other senior staff such as Kelly Zitka, Ervin Ramos, Marc Lambert, Marcos Pires and Sandra Lizeth Lozano Garcia. The company’s diverse executive mix supports its growth strategy in the competitive retail landscape.

Blueland Websiteblueland.com
Social Links
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Industries
Blueland Headquarters AddressNew York, NY, n/a US
Company Size100-200 employees
SIC Code3630
DMA CodeNew York Metropolitan Area
Founded2018
Estimated Annual Revenue$10M - 50M
Operating StatusIndependent Company
Updated:2026-10-01

Competitors

Name
Founded
Type
Employees
2017Privately
Held
100 - 250
2016Privately
Held
10-50
2016Privately
Held
1-10
2015Privately
Held
10-50

Estimated Website Traffic

The chart shows a growth in traffic to the blueland.com website. In September, traffic increased to 413369, compared to 402461 in the previous month. The highest traffic in 2026 was recorded in March, reaching 935536 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Blueland's workforce includes employees across a wide range of tenure levels.

6% have been with the company for less than 1 year11% have been with the company for 1 to 2 years17% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years33% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Blueland
Sarah Paiji Yoo
Sarah Paiji YooCo-Founder & CEO
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John Mascari
John MascariCo-Founder & President
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Jessica Smith
Jessica SmithCFO, Partner
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Jessica Miller
Jessica MillerCFO and Director
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Grace Gareau
Grace GareauRegulatory and Sustainability Affairs Coordinator
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Kelly Zitka
Kelly ZitkaSenior Associate, Customer Experience
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Geoff Parker
Geoff ParkerVP of Retail Sales
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Kat Duarte
Kat DuarteSenior Director, Brand Commercial Strategy
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Christian Knight
Christian KnightSenior Director, Chief of Staff
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Meredith Soule
Meredith SouleAssociate Director of Product Marketing
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Ervin Ramos
Ervin RamosLogistics Specialist
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José Montenegro
José MontenegroProcess Engineer Director
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Marcos Pires
Marcos PiresAssistente administrativo de RH
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Olivia Hintz
Olivia HintzCategory Manager
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Blueland Corporate Information: FAQ

Blueland operates in the Retailing industries. More details can be found on the official website: blueland.com.
Blueland has offices located in New York, US.
The headquarters of Blueland are located in New York, United States.
The current CEO of Blueland is Sarah Paiji Yoo
Blueland currently employs 100-200 people.
Well-known competitors of Blueland include Form Energy, DEEP ISOLATION, Divirod Inc. and Sepion Technologies.

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