

Blueland: Detailed Company Information & Corporate Profile
Summary
Blueland is a New York‑based retail company founded in 2018 that serves the New York Metropolitan Area. With a workforce of 100–200 employees, it operates as an independent business generating annual revenue between $10 million and $50 million. The firm’s operations fall under SIC code 3630 and focus on the retail sector.
The leadership team includes Co‑Founder & CEO Sarah Paiji Yoo; Co‑Founder & President John Mascari; President Caroline Nielsen; CFOs Jessica Smith and Jessica Miller; Vice Presidents Geoff Parker, Kat Duarte and Sofia Morales; Senior Directors Christian Knight, Meredith Soule and Olivia Hintz; along with other senior staff such as Kelly Zitka, Ervin Ramos, Marc Lambert, Marcos Pires and Sandra Lizeth Lozano Garcia. The company’s diverse executive mix supports its growth strategy in the competitive retail landscape.
| Blueland Website | blueland.com |
| Social Links | |
| Industries | |
| Blueland Headquarters Address | New York, NY, n/a US |
| Company Size | 100-200 employees |
| SIC Code | 3630 |
| DMA Code | New York Metropolitan Area |
| Founded | 2018 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-10-01 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2017 | Privately Held | 100 - 250 | |
| 2016 | Privately Held | 10-50 | |
| 2016 | Privately Held | 1-10 | |
| 2015 | Privately Held | 10-50 |
Estimated Website Traffic
The chart shows a growth in traffic to the blueland.com website. In September, traffic increased to 413369, compared to 402461 in the previous month. The highest traffic in 2026 was recorded in March, reaching 935536 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Blueland's workforce includes employees across a wide range of tenure levels.
6% have been with the company for less than 1 year11% have been with the company for 1 to 2 years17% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years33% have been with the company for more than 11 yearsCompanies Similar to Blueland
Blueland Corporate Information: FAQ
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