BASES Email Formats
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BASES
- BASES uses 6 different email formats. The most common is lastName-firstName (for example, doe-jane@nielseniq.com), which appears in about 51% of work addresses.
- Other common patterns include:
- lastName-firstNameInitial: doe-j@nielseniq.com (12%)
- firstName-lastName: jane-doe@nielseniq.com (20%)
BASES’s Popular Email Formats
| Format | Example | Percentage |
|---|---|---|
Format lastName-firstName |  doe-jane@nielseniq.com | Percentage: 51% |
Format firstName-lastName | jane-doe@nielseniq.com | Percentage: 20% |
Format lastName-firstNameInitial | doe-j@nielseniq.com | Percentage: 12% |
Format firstNameInitiallastNameInitial | jd@nielseniq.com | Percentage: 11% |
Format lastNameInitial-firstName | d-jane@nielseniq.com | Percentage: 5% |
Format firstNameInitial.lastNameInitial | j.d@nielseniq.com | Percentage: 1% |
Contact top employees from
BASES
Nancy KnappIT Project Manager
Jay HerbertVice President - Client Development
Geetika YadavClinical Services Manager
Jessica FuscoManager, Customer Success (BevAl Vertical)
Dan OBrienChief Financial Officer of Self-unemployment Division
Erica CarboneOperations Production Leader
James RyanAssociate Manager Diagnostic Consulting
Julie RentzManager, Project Development
Carla CrespoSenior Project Manager
Rowena YikForecasting Lead for NIQ SA&I APAC and CS lead Pacific
Gassim OsmanManager - Qualitative Operations
Krishna ZanwarSenior Manager
vijay kumar bejgumSenior Manager Operations
SK SarkarManager, Consumer Research
Rachel MaVP, Consumer Insight
nelly mokalapaDA MANAGER
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BASES Corporate Information: FAQ
Founded in 1977 and headquartered in the Chicago Metropolitan Area, BASES specializes in marketing research and testing solutions. The firm offers end‑to‑end services—from concept, idea and innovation testing to new product development, design, packaging, creative and advertising validation—and supports data‑driven decisions with forecasting, portfolio optimization and pricing strategies.
With a workforce exceeding 10 000 professionals, BASES delivers integrated insights across multiple markets. Its client‑centric approach is led by Vice President Jay Herbert in Client Development, Innovation Specialist Danielle Diehl in NIQ Strategic Analytics & Insights, and Market Research Consultant Tanvi Jain, among others.
BASES operates as an acquired entity within the broader industry ecosystem, maintaining a strong presence in North America while supporting global clients with rigorous testing protocols.
With a workforce exceeding 10 000 professionals, BASES delivers integrated insights across multiple markets. Its client‑centric approach is led by Vice President Jay Herbert in Client Development, Innovation Specialist Danielle Diehl in NIQ Strategic Analytics & Insights, and Market Research Consultant Tanvi Jain, among others.
BASES operates as an acquired entity within the broader industry ecosystem, maintaining a strong presence in North America while supporting global clients with rigorous testing protocols.
BASES uses 6 email formats across its organization. The most common pattern is lastName-firstName (e.g., doe-jane@nielseniq.com), used in approximately 51% of work addresses.
BASES currently employs over 10000+ people from United States, Canada, Mexico, Colombia, Argentina, with a head office in United States.
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