BASES: Detailed Company Information & Corporate Profile
Summary
BASES is a private company that has been in the industry for 103 years. The company currently specializes in the Market Research area. The position of the CEO is occupied by Jim Peck. Its headquarters is located at Chicago, Illinois, USA. The number of employees ranges from 500 to 1.0K. The BASES annual revenue is estimated at < 1M. To connect with BASES employee register on SignalHire.
| BASES Website | nielseniq.com |
| Social Links |    |
| Industries | |
| Company Size | 10000+ employees |
| Specialties | Concept testing, New Product Development, Innovation Testing, Design testing, Packaging testing, Creative testing, Advertising testing, Forecasting, Market Research, Portfolio optimization, Pricing, Idea testing |
| DMA Code | Chicago Metropolitan Area |
| Founded | 1977 |
| Operating Status | Acquired |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the nielseniq.com website. In May, traffic decreased to 345626, compared to 366868 in the previous month. The highest traffic in 2026 was recorded in February, reaching 384347 visits.
Workforce Turnover
Number of employees switched from or switched to
Length of Employment
BASES's workforce includes employees across a wide range of tenure levels.
1% have been with the company for less than 1 year3% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years4% have been with the company for 5 to 7 years7% have been with the company for 8 to 10 years78% have been with the company for more than 11 years
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BASES Corporate Information: FAQ
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