BASES: Detailed Company Information & Corporate Profile
Summary
BASES is a private company that has been in the industry for 103 years. The business currently specializes in Market Research area. BASES's headquarter is located at Chicago, Illinois, USA. The number of employees is at least 500. Register with SignalHire to connect with BASES employees and management.
| BASES Website | nielseniq.com |
| Social Links |    |
| Industries | |
| Company Size | 10000+ employees |
| Specialties | Concept testing, New Product Development, Innovation Testing, Design testing, Packaging testing, Creative testing, Advertising testing, Forecasting, Market Research, Portfolio optimization, Pricing, Idea testing |
| DMA Code | Chicago Metropolitan Area |
| Founded | 1977 |
| Operating Status | Acquired |
| Updated: | 2026-07-22 |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the nielseniq.com website. In June, traffic decreased to 302844, compared to 345626 in the previous month. The highest traffic in 2026 was recorded in February, reaching 384347 visits.
Workforce Turnover
Number of employees switched from or switched to
Length of Employment
BASES's workforce includes employees across a wide range of tenure levels.
4% have been with the company for 1 to 2 years3% have been with the company for 3 to 4 years4% have been with the company for 5 to 7 years6% have been with the company for 8 to 10 years82% have been with the company for more than 11 years
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BASES Corporate Information: FAQ
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