Tracer: Detailed Company Information & Corporate Profile
Summary
Tracer is an independent software development firm headquartered in Boise, Idaho, founded in 2011 and employing between 100 and 200 people. The company specializes in brand protection solutions, offering a full suite that covers anti‑counterfeiting, IP protection, mobile app protection, marketplace monitoring, social media vigilance, paid ads safeguarding, scam site mitigation, domain infringement handling, domain management, impersonation detection, grey market suppression, NFT brand defense, anti‑phishing, and anti‑piracy measures.
Key leaders include Co‑Founder, Chairman and CEO Faisal Shah; Head of Product Krieg Shaw; Head of Partnerships Nancy Merritt; Global Vice President of Human Resources Taryn Grinsteiner; and a team that spans software engineering, product management, customer success, strategic accounts, analytics, and brand protection analysis.
With annual revenue between $50 million and $100 million, Tracer operates under SIC code 7371 and serves clients within the Boise Metropolitan Area.
| Tracer Website | tracer.ai |
| Social Links |    |
| Phone Number | +1(855)693-383 |
| Industries | |
| Tracer Headquarters Address | 401 West Front Street, Boise, Idaho, 83702 US |
| Company Size | 100-200 employees |
| Specialities & Services | Brand Protection Software, Anti-Counterfeiting, IP Protection, Mobile App Brand Protection, Marketplace Brand Protection, Social Media Brand Protection, Paid Ads Protection, Mitigating, Scam Sites, Domain Infringement, Domain Management, Impersonation, Grey Market, NFT Brand Protection, Anti-Phishing, Anti-piracy |
| SIC Code | 7371 |
| NAICS Code | 541511 Custom Computer Programming Services |
| DMA Code | Boise Metropolitan Area |
| Founded | 2011 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-09-14 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1999 | Public Company | 500 - 1.0K | |
| 2013 | Privately Held | 1 - 25 | |
| 2009 | Privately Held | 1 - 25 | |
| 2008 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the tracer.ai website. In August, traffic decreased to 1582, compared to 2347 in the previous month. The highest traffic in 2026 was recorded in March, reaching 17162 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Tracer's workforce includes employees across a wide range of tenure levels.
35% have been with the company for 1 to 2 years12% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years18% have been with the company for more than 11 years
Tracer Corporate Information: FAQ
Data Privacy
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SignalHire is CCPA-compliant and provides California residents the right to know, access, opt out, and request deletion of their personal data.
