Propensity: Detailed Company Information & Corporate Profile
Summary
Propensity is a software development firm founded in 2017 and headquartered in Exeter, New Hampshire. It specializes in digital transformation, ABM, intent data, demand generation, data, and account‑based marketing solutions.
With 10–50 employees, the company generates $10 million to $50 million in revenue and focuses on delivering tailored strategies that elevate B2B performance for its clients.
Key leaders include Co‑founder & CEO Sumner Vanderhoof, Vice President of Operations Ellie Smith, Vice President of Market Strategy Kelly Greenwalt, Head of Customer Success Ashley Taylor, and other specialists such as Head of Content Lacey Budd, Head of Marketing Mariel Calderale, Senior Account Executive Dustin Henderson, Software Engineer Parth Akre, and more.
Propensity’s integrated approach blends data‑driven insights with creative account‑based tactics, enabling clients to attract high‑intent prospects, nurture engagement, and close deals faster.
| Propensity Website | propensity.com |
| Phone Number | 1-800-905-0776 |
| Industries | |
| Propensity Headquarters Address | 19 Hampton Rd, Exeter, New Hampshire, 03833 US |
| Company Size | 10-50 employees |
| Specialities & Services | Digital Transformation, ABM, Intent Data, Demand Generation, Data, Account Based Marketing |
| Founded | 2017 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-25 |
Estimated Website Traffic
The chart shows a decline in traffic to the propensity.com website. In September, traffic decreased to 7252, compared to 15921 in the previous month. The highest traffic in 2026 was recorded in February, reaching 21125 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Propensity's workforce includes employees across a wide range of tenure levels.
20% have been with the company for less than 1 year20% have been with the company for 3 to 4 years20% have been with the company for 5 to 7 years40% have been with the company for 8 to 10 years
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Propensity Corporate Information: FAQ
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