Springna

Springna: Email & Phone Number

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Head of Consumer & Market Insights,Liquid Milk BU at Yili Group|Chaoyang District, Beijing, China

Position:

Head of Consumer & Market Insights,Liquid Milk BU at Yili Group

Location:

Chaoyang District, Beijing, China

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Last updated: 2026-05-06
Updated: 2026-05-06

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Work Experience 28 years

Head of Consumer & Market Insights,Liquid Milk BU at Yili Group

Jan 2021 - Current

Head of Consumer & Market Insights at Yili Group

Feb 2019 - Dec 2020

Head of Consumer & Market Insights,Yogurt BU at Yili Group

Feb 2015 - Feb 2019

Head of Consumer & Market Insights, China HQ at Samsung Electronics

Jan 2013 - Feb 2015

Director at Nielsen

Jan 2011 - Jan 2013

Assocaite Market Insights Director at Xi'an Janssen Pharmaceutical Co. Ltd

Jan 2009 - Jan 2010

Associate Director at Synovate

Jan 2007 - Jan 2009

Senior Product Research Manager/Senior Product Marketing Manager at Procter & Gamble

Jan 1998 - Jan 2007

Springna started working in 1998, then the employee has changed 5 companies and 7 jobs. On average, Springna works for one company for 3 years 5 months.

Their professional focus is Brand Equity, Competitive Intelligence, and Consumer Behaviour across 3 core areas.

Education

MS at Nankai University

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