Roberto Castro: Email & Phone Number

Work Experience 28 years

Business Strategy, Operations & Growth Senior Consultant at (independent)

Oct 2023 - Current

Head of Strategy - Andean Cluster at Philip Morris International

Jan 2022 - Sep 2023

Chief Operating Officer at Refinancia S.A.

Oct 2019 - Dec 2021

Digital Transformation - LATAM & North Cone Process Governance at DIRECTV Latin America

Dec 2017 - Mar 2019

Vice-president Customer Experience at DIRECTV Latin America

Aug 2012 - Nov 2017

Marketing Manager - Dairy Beverages - Klim & Svelty Brands at Nestlé

Mar 2010 - Aug 2012

Global Business Excellence Program - Director of Strategic Intelligence at Nestlé

Sep 2009 - Feb 2010

Marketing Manager - Bouillons & Seasonings - Maggi Brand at Nestlé

Jan 2008 - Aug 2009

Special Integrated Commercial Training Program & Key Account Manager - Retail at Nestlé

Jan 2007 - Nov 2007

Regional Consumer Relationship Marketing Manager - Colombia, Venezuela, Ecuador at Nestlé

Mar 2003 - Dec 2006

Consumer Relationship Marketing (CRM) Director - 1.3000,000 Club Card Members - Retail at Grupo Éxito

Mar 2001 - Feb 2003

Project Director – United Nations Development Program (Bogotá Mayor´s Office) at United Nations Development Program - Bogotá Mayor´s Office

Aug 1998 - Mar 2001

Their professional focus is Amplio conocimiento en el Desarrollo de Estrategias Comerciales, Creación y Desarrollo de Nuevos Productos y Proyectos, Mercadeo Masivo, CRM, Servicio y Sistemas de Soporte de Decisión (Businesss Intelligence). Orientado a resultados, con habilidades para liderar e inspirar equipos de alto desempeño, envisionamiento de proyectos, pensamiento estratégico, analítico y con fuertes habilidades para la resolución de problemas. Alta experiencia en liderazgo de iniciativas multidisciplinarias (cadena de valor completa), altamente adaptable asumiendo roles y misiones de naturaleza diversa con total asertividad., Business Excellence, and Business Intelligence (BI) across 3 core areas.

Roberto holds Social Media Marketing: Strategy and Optimization, Digital Marketing Foundations, and Fundamentos esenciales del marketing digital certifications.