DIRECTV Latin America: Detailed Company Information & Corporate Profile
Summary
Founded in 1996, DIRECTV Latin America operates as a subsidiary headquartered in the United States and serves the leisure industry with a workforce exceeding ten thousand employees. The company generates annual revenue between $100 million and $500 million, classified under SIC code 3669.
The leadership team features Luis Javier Mandujano overseeing programming content, Richard Nerod as Senior Vice‑President, Gary Genaw serving as Founder and President, Rodrigo heading enterprise architecture, and Eliana Nieto managing advertising and communications. Additional key roles include Olivia Brown directing user experience, Francisco Miranda leading marketing, Manuel Gurdian as senior legal counsel, and Grace Taco Paez guiding product management for digital platforms.
| DIRECTV Latin America Website | directvla.com |
| Social Links |   |
| Industries | |
| Company Size | 10000+ employees |
| SIC Code | 3669 |
| NAICS Code | 334290 Other Communications Equipment Manufacturing |
| Founded | 1996 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Subsidiary |
| Updated: | 2026-10-15 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1983 | Public Company | 100K - 9.9M | |
| 1876 | Public Company | 100K - 9.9M | |
| 1924 | Privately Held | 100K - 9.9M | |
| 1982 | Public Company | 50K - 100K |
Estimated Website Traffic
The chart shows a growth in traffic to the directvla.com website. In September, traffic increased to 806147, compared to 650065 in the previous month. The highest traffic in 2026 was recorded in January, reaching 888066 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
DIRECTV Latin America's workforce includes employees across a wide range of tenure levels.
2% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years19% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years55% have been with the company for more than 11 years
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DIRECTV Latin America Corporate Information: FAQ
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