Michael Griffiths: Email & Phone Number

Work Experience 26 years

Principal Consultant at Paradigm Shift

Sep 2018 - Current

Associate Researcher at King's Business School

Jan 2022 - Current

Founder & Principal Advisor at PRIMEXCEL ADVISORY

Jan 2023 - Jun 2026

Global Expert, Cultural Insight & Strategy at Insights

Jul 2013 - Aug 2018

Research Director, Qualitative at Insights

Jul 2013 - Aug 2018

Senior Director, Ethnography at Ogilvy China 奥美中国

Jul 2010 - Aug 2012

Director of Ethnography at Ogilvy China 奥美中国

Jun 2010 - Aug 2012

Visiting Scholar at Roskilde University

Feb 2009 - Sep 2009

Visiting Scholar at Nanjing University

Sep 2008 - Mar 2009

Doctoral Researcher at Leeds University Business School

Sep 2005 - Aug 2008

Ph.D Graduate Student at University of Leeds

Sep 2005 - Aug 2008

Tutor at University of Leeds

Sep 2006 - Jun 2007

Far East Buyer at Nisbets

Jan 2003 - Aug 2004

Stock Controller at Nisbets

Jan 2003 - Oct 2003

English Teacher at Oriental Foreign Language School

Dec 2000 - Dec 2002

Their professional focus is Advertising, Analytical Skills, and Brand Development across 3 core areas.

Michael holds Accredited Careers Advisor and UK Certified Agent & Counsellor certifications and has been awarded Best Researcher Award: Social Anthropology, Ginny Valentine Badge of Courage, 2017, "For determination & perseverance to tell the stories that need to be told"., and Needscope Award for "Innovation", 2017, for semiotic analysis.