Amber

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Head of Measurement Center of Excellence, CALM (CN-OB, APAC, LATAM, METAP) at TikTok|Singapore

Position:

Head of Measurement Center of Excellence, CALM (CN-OB, APAC, LATAM, METAP) at TikTok

Location:

Singapore

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Last updated: 2026-10-23
Updated: 2026-10-23

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Current work details
DepartmentMarketing and Advertising
Availability
Timezone+08
Best time to contact12:00 PM – 4:00 PM
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Work Experience 13 years

Head of Measurement Center of Excellence, CALM (CN-OB, APAC, LATAM, METAP) at TikTok

Jun 2025 - Current

Regional Measurement Lead, SEA Marketing Science at TikTok

Feb 2024 - Jun 2025

Regional Measurement Partner, SEA Marketing Science at TikTok

Apr 2023 - Feb 2024

Digital Performance Sales & Marketing Lead at Citi

Nov 2019 - Mar 2023

Regional Digital & Channel Marketing Manager at The HEINEKEN Company

May 2016 - Apr 2019

Assistant Key Account Manager at Nestlé

Apr 2014 - May 2016

Marketing Executive at Nestlé

Jul 2013 - May 2014

Amber started working in 2013, then the employee has changed 3 companies and 6 jobs. On average, Amber works for one company for 1 year 10 months.

Their professional focus is Analytics, Brand Management, and Fast-Moving Consumer Goods (FMCG) across 3 core areas.

Education

National University of Singapore

Amber Namesakes

Name
Company
Position
Amber
Radiologic Technologist
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Amber
Education Program Specialist
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Amber
Assistant General Manager
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