Alzbeta Totova

Alzbeta Totova: Email & Phone Number

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Lead Principal Design Strategist, Office for Artificial Intelligence at NSW Department of Customer Service|Greater Sydney Area, Australia

Position:

Lead Principal Design Strategist, Office for Artificial Intelligence at NSW Department of Customer Service

Location:

Greater Sydney Area, Australia

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Last updated: 2026-08-11
Updated: 2026-08-11

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Work Experience 22 years

Lead Principal Design Strategist, Office for Artificial Intelligence at NSW Department of Customer Service

Nov 2025 - Current

Lead Principal Service Designer, Customer Platforms Leadership at NSW Department of Customer Service

Jun 2025 - Current

Lead Principal Service Designer, Digital NSW Accelerator at NSW Department of Customer Service

Jan 2023 - Jun 2025

Lead Strategic Service Designer at Department of Agriculture, Fisheries and Forestry

Jul 2021 - Jan 2023

Lead Strategic Service Designer at Digital Transformation Agency

May 2020 - Jul 2021

Lead Service designer at DIgital NSW Accelarator

Sep 2019 - May 2020

Service design lead, Payments at Digital Transformation Agency

Aug 2019 - Sep 2019

Service design lead, Platforms at Digital Transformation Agency

May 2016 - Aug 2019

Creative director at Meld Studios

Apr 2015 - May 2016

Design team lead at NSW Department of Education

Jul 2013 - Apr 2015

Senior experience designer at various clients.....

Apr 2013 - Jul 2013

Design director at HUMAN humanwebsite.com.au

May 2012 - Apr 2013

Senior experience designer at various clients.....

May 2011 - May 2012

Senior art director at Ian Derson Advertising

Nov 2009 - Jan 2011

Senior designer at NSW Department of Education

May 2006 - Aug 2009

Senior designer/ Design manager at Lowe Hunt/Draft

Aug 2004 - May 2006

Alzbeta Totova started working in 2004, then the employee has changed 9 companies and 14 jobs. On average, Alzbeta Totova works for one company for 1 year 5 months.

Their professional focus is Analytical Skills, Artificial Intelligence (AI), and Brand Development across 3 core areas.

Education

Bachelor of Visual Communication, Honours at University of Technology, Sydney

Bachelor of Visual Arts at Sydney University – Sydney College of the Arts

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