Initiative Information
Contact top employees from
Initiative
Summary
Initiative is a private company that has been in the industry for 50 years. The company currently specializes in the Marketing and Advertising, Advertising & Marketing areas. The position of the CEO is occupied by Amy Armstrong. Its headquarters is located at New York, New York, USA. The number of employees ranges from 1.0K to 5.0K. The annual revenue of Initiative varies between 25M and 100M. To connect with Initiative employee register on SignalHire.
Organization Website | initiative.com |
Social Links |  |
Phone Number | 1-212-704-1200 |
Industries | |
Headquarters Location | 100 West 33rd, New York, NY, 10017 US |
Employees Size | 5000-10000 employees |
Specialties | Media Services, Communications Planning, Interactive, Digital, Market Research, Consulting, Sports & Entertainment, Cultural Communications, Client Advice, Communications Design, Social, Mobile, Partnerships, Search, Innovation, Analytics, Branding |
SIC Code | 7311 |
DMA Code | New York Metropolitan Area |
Founded | 1970 |
Estimated Annual Revenue | $25M - 100M |
Operating Status | Subsidiary |
Competitors
Founded | Type | Employees | Revenue | Funding | |
|---|---|---|---|---|---|
| 2014 | Public Company | 25 - 100 | 10M | $350K | |
| 2000 | Privately Held | 25 - 100 | 4.2M | $350K | |
| 2006 | Privately Held | 500 - 1.0K | 245M | $0 | |
| 1993 | Privately Held | 500 - 1.0K | 180M | $0 |
Employees Turnover 3 quarter 2025
Number of employees switched from or switched to
Total number all of employee turnover
Length of Employment
Employee tenure at Initiative shows a diverse range of experience levels:
2% have been with the company for less than 1 year10% for 1–2 years21% for 3–4 years18% for 5–7 years14% for 8–10 years36% have over 11 years of service at InitiativeEx-employees positions
In Company
In New Company
Contact top employees from
Initiative
Darren Smith
Executive Head of Data Science
Catherine McGuinness
Head of Operations, T-Mobile
Krag Klages
Head of Analytics
Nancy Yip Ramos
US President at Rufus for all Amazon LOBs
Brendan Garry
Associate Director - Client Solutions & Anlaytics
Ovie Oghenekevbe
Associate Director of Analytics, Client Solutions
Cullen Barr
Director - Growth Analytics
Shanae Johnson
Global Managing Partner
Justin Dam
Associate Director, Client Solutions, Analytics
James Armstrong
Sr. Group Director of Client Advice & Management
Guelila Coupet
Manager, Digital Partnerships
Maddy Dittrich
Manager, Client Advice & Management, Content & Sponsorships
Jeff Jelderks
Managing Director, Nike Global Media
Tye Barrett
Global Director, Client & Advice Management (Client: Amazon)
Jaclyn Darvas
Managing Director
Yael Pineda
Group Director Comms Design
Tia Amabile
Manager, Digital Partnerships
Mario Ubidia Gutiérrez
Planner Cross Media
Carolina Mendoza
Category Manager
Brindha Aruloli
Media Manager
Maxine Earl
Digital Partnerships Senior Negotiator
Maria Bitar
Senior Media - Integrated Planning
Carolina Vartanian
Media Manager
Jaaziah Smith
Communications Designer
Elsy Cornelio
Client Service Director
Santiago Andrés Rojas Soto
Digital Media Planner
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FAQ
Initiative operates in the Promotion industries. More details can be found on the official website: initiative.com.
The headquarters of Initiative are located in New York, United States.
The current CEO of Initiative is Amy Armstrong
You can contact Initiative by phone at 1-212-704-1200.
Initiative currently employs 5000-10000 people.
Initiative's revenue is approximately 86M.
Well-known competitors of Initiative include Promatica, Strategic Media, Inc., Droga5 and Sid Lee.
