Initiative Information
Summary
Initiative is a private company that has been in the industry for 51 years. The company currently specializes in the Marketing and Advertising, Advertising & Marketing areas. The position of the CEO is occupied by Amy Armstrong. Its headquarters is located at New York, New York, USA. The number of employees ranges from 1.0K to 5.0K. The annual revenue of Initiative varies between 25M and 100M. To connect with Initiative employee register on SignalHire.
Organization Website | initiative.com |
Social Links |  |
Phone Number | 1-212-704-1200 |
Industries | |
Headquarters Location | 100 West 33rd, New York, NY, 10017 US |
Employees Size | 5000-10000 employees |
Specialties | Media Services, Communications Planning, Interactive, Digital, Market Research, Consulting, Sports & Entertainment, Cultural Communications, Client Advice, Communications Design, Social, Mobile, Partnerships, Search, Innovation, Analytics, Branding |
SIC Code | 7311 |
DMA Code | New York Metropolitan Area |
Founded | 1970 |
Estimated Annual Revenue | $25M - 100M |
Operating Status | Subsidiary |
Competitors
Founded | Type | Employees | Revenue | Funding | |
|---|---|---|---|---|---|
| 2014 | Public Company | 25 - 100 | 10M | $350K | |
| 2000 | Privately Held | 25 - 100 | 4.2M | $350K | |
| 2006 | Privately Held | 500 - 1.0K | 245M | $0 | |
| 1993 | Privately Held | 500 - 1.0K | 180M | $0 |
Employees Turnover 4 quarter 2025
Number of employees switched from or switched to
Length of Employment
Employee tenure at Initiative shows a diverse range of experience levels:
1% have been with the company for less than 1 year9% for 1–2 years16% for 3–4 years21% for 5–7 years14% for 8–10 years39% have over 11 years of service at InitiativeEx-employees positions
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