TrueFire: Detailed Company Information & Corporate Profile
Summary
TrueFire is an independent online learning platform headquartered in St Petersburg, Florida that has been delivering guitar instruction worldwide since 1991. The company employs between 100 and 200 people, generates annual revenue in the $1‑$10 million range, and operates from the Tampa Bay area.
TrueFire’s curriculum covers a broad spectrum of styles, including beginner lessons, blues, jazz, fingerstyle, acoustic, country, and easy songs for guitar. Its library also features lessons on guitar chords, charts, and play‑throughs from top artists. The team includes founder Brad Wendkos; course director Rob Garland; senior developers Adam Pietrafesa and Trevor Boddy; creative lead Kyler Thomann; and educators such as Ariane Cap, Ben Lacy, and Andrew Leonard.
| TrueFire Website | truefire.com |
| Social Links |    |
| Phone Number | 1-800-222-3366 |
| Industries | |
| TrueFire Headquarters Address | 2500 Emerson Avenue South, St Petersburg, Florida, 33712 US |
| Company Size | 100-200 employees |
| Specialities & Services | Online Guitar Lessons, Beginner Guitar Lessons, Learn How To Play Guitar, Easy Guitar Songs for Guitar, Blues Guitar Lessons, Jazz Guitar Lessons, Fingerstyle Guitar Lessons, Acoustic Guitar Lessons, Country Guitar Lessons, Learn Guitar , Learn Guitar From Top Artists, Beginner thru Advance Guitar Lessons, Learn Guitar At Home, Guitar Chords and Charts |
| DMA Code | Tampa Bay Area |
| Founded | 1991 |
| Estimated Annual Revenue | $1 - 10M |
| Operating Status | Independent Company |
| Updated: | 2026-09-18 |
Estimated Website Traffic
The chart shows a growth in traffic to the truefire.com website. In September, traffic increased to 858776, compared to 804788 in the previous month. The highest traffic in 2026 was recorded in March, reaching 1801181 visits.
Workforce Turnover
Length of Employment
TrueFire's workforce includes employees across a wide range of tenure levels.
11% have been with the company for 5 to 7 years89% have been with the company for more than 11 years
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TrueFire Corporate Information: FAQ
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