Anteriad (form. True Influence): Detailed Company Information & Corporate Profile
Summary
Anteriad (form. True Influence) is an independent promotion company founded in 2000 and headquartered in Princeton, New Jersey.
The firm specializes in account‑based marketing, behavioral and social insights on leads, content marketing, lead scoring, display advertising, cost‑per‑click and cost‑per‑lead campaigns, demand generation, and data‑driven solutions.
With a team of 200 to 500 professionals, Anteriad generates annual revenue between $500 million and $1 billion. The company serves the New York Metropolitan Area and operates under SIC code 7311.
Leadership includes Senior Vice President of Sales Mike Rogers, Vice President Human Resources Karen Sampath, Director of Sales Operations Adam Ady, among others who steer sales, demand generation, customer success, and data analytics initiatives.
| Anteriad (form. True Influence) Website | Anteriad.com |
| Social Links |   |
| Phone Number | 1-888-301-4758 |
| Industries | |
| Anteriad (form. True Influence) Headquarters Address | 103 Carnegie Center Drive, Princeton, New Jersey, 08540 US |
| Company Size | 200-500 employees |
| Specialities & Services | account-based marketing, behavioral and social insights on leads, content marketing, lead scoring, display advertising, cost-per-click and cost-per-lead campaigns, demand generation, data |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | New York Metropolitan Area |
| Founded | 2000 |
| Estimated Annual Revenue | $500M - 1B |
| Operating Status | Independent Company |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2005 | Privately Held | 100 - 250 | |
| 1923 | Public Company | 1.0K - 5.0K | |
| 2010 | Privately Held | 100 - 250 | |
| 2013 | Privately Held | 250 - 500 |
Estimated Website Traffic
The chart shows a growth in traffic to the anteriad.com website. In August, traffic increased to 3703, compared to 2805 in the previous month. The highest traffic in 2026 was recorded in August, reaching 3703 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Anteriad (form. True Influence)'s workforce includes employees across a wide range of tenure levels.
5% have been with the company for 1 to 2 years20% have been with the company for 3 to 4 years25% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years35% have been with the company for more than 11 years
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Anteriad (form. True Influence) Corporate Information: FAQ
Data Privacy
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