TRUCE: Detailed Company Information & Corporate Profile
Summary
TRUCE, founded in 2010 and based in Collingwood, Victoria, specializes in the leisure sector with an annual revenue between $10 million and $50 million. The company operates a boutique team of 10–50 professionals who craft integrated advertising solutions for entertainment brands.
They produce high‑impact film content, branded campaigns, and integrated advertising across multiple media platforms. Their portfolio spans full‑service production—from pre‑concept through post‑production—to create compelling visual narratives that resonate with leisure audiences.
Key leadership includes Jim Wright, Producer and Head of Film & TV; Michael Ciccone, Founding Partner and Head of Production; Elise Trenorden, Executive Producer and Partner; Carla McConnell, Senior Producer; Thomas Charles Hyland, Commercial Film Director; and John Turner, Director of Business Development. The team also features Jess Chapman (Production Manager), Fran Derham (Producer), Sadam Shah Lakyary (Field Supervisor), Michael Hollis (Production Assistant) and Subrajit Shome (Esports Content Creator & Analyst).
| TRUCE Website | truceproduction.co |
| Industries | |
| TRUCE Headquarters Address | 5a Glasshouse Rd, Collingwood, Victoria, 3066 AU |
| Company Size | 10-50 employees |
| Specialities & Services | Advertising, Film Production, Integrated Advertising Campaigns, Branded Content |
| Founded | 2010 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-11-14 |
Workforce Turnover
Length of Employment
TRUCE's workforce includes employees across a wide range of tenure levels.
10% have been with the company for 1 to 2 years20% have been with the company for 3 to 4 years20% have been with the company for 5 to 7 years20% have been with the company for 8 to 10 years30% have been with the company for more than 11 years
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TRUCE Corporate Information: FAQ
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