TRU: Detailed Company Information & Corporate Profile
Summary
TRU, founded in 1982 and headquartered in Chicago, IL, focuses on marketing services tailored to youth audiences. Its core expertise lies in Youth Market Research, Global Teen Research, and Custom Market Research, supporting brands that aim to connect with the next generation of consumers.
The organization comprises 10–50 employees and generates between $100M and $500M in revenue annually. Leadership includes Nicole Yacano, Owner of The TRU Center; Theodore Timpson, Head of School; Anekant Jain, Head of Marketing and Analytics; and additional specialists such as Caroline Waddell, Senior Account Manager; Drishti Madaan, Web Content Writer, among others.
| TRU Website | tru-insight.com |
| Industries | |
| TRU Headquarters Address | 222 Merchandise Mart Plaza, Chicago, IL, 60654 US |
| Company Size | 10-50 employees |
| Specialities & Services | Youth Market Research, Global Teen Research, Custom Market Research |
| Founded | 1982 |
| Estimated Annual Revenue | $100M - 500M |
| Updated: | 2026-09-28 |
TRU Org Chart
Chief Executive Officer
C-Level
Chief Marketing Officer
Chief Technology Officer
Chief Digital Officer
General Manager
Project Manager
Project Manager
Project Manager
Project Manager
Subsidiaries and Affiliated Companies
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
TRU's workforce includes employees across a wide range of tenure levels.
7% have been with the company for 1 to 2 years5% have been with the company for 3 to 4 years19% have been with the company for 5 to 7 years7% have been with the company for 8 to 10 years62% have been with the company for more than 11 years
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TRU Corporate Information: FAQ
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