TriggerPoint : Detailed Company Information & Corporate Profile
Summary
TriggerPoint, founded in 2012 and headquartered in Dallas, Texas, specializes in marketing solutions that leverage behavioral economics. The firm offers a range of services including marketing research, behavioral design, Behavioral Inquest Interviewing & Audits, workshops, mindstate marketing, brand consulting, and innovation consulting. TriggerPoint works with clients to understand consumer behavior and drive innovative campaigns through rigorous data analysis and tailored strategy.
With a lean team of 1-10 employees, the company operates in a revenue bracket between $1 million and $10 million. Leadership is provided by Anna MacKay, a family nurse practitioner, and Sonny Boy Gapusan, a reflexologist, combining diverse expertise to deliver unique insights into customer mindsets and brand positioning.
| TriggerPoint Website | mindstategroup.com |
| Phone Number | 214-308-5800 |
| Industries | |
| TriggerPoint Headquarters Address | Dallas, Texas, 75056 US |
| Company Size | 1-10 employees |
| Specialities & Services | Behavioral Economics, Marketing Research, Behavioral Design, Behavioral Inquest Interviewing & Audits, Marketing, Innovation Research, Workshops, Mindstate Marketing, Brand Consulting, Innovation Consulting |
| Founded | 2012 |
| Estimated Annual Revenue | $1 - 10M |
| Updated: | 2026-10-27 |
Workforce Turnover
Length of Employment
TriggerPoint 's workforce includes employees across a wide range of tenure levels.
33% have been with the company for 1 to 2 years33% have been with the company for 3 to 4 years33% have been with the company for more than 11 years
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TriggerPoint Corporate Information: FAQ
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