Traction: Detailed Company Information & Corporate Profile
Summary
Traction is an independent marketing technology consultancy based in San Francisco, founded in 2001 with a team of 100‑200 professionals. Operating under SIC code 7311, it serves the promotion sector.
The firm offers services across promotion, brand strategy, creative content, social media, user experience, and innovation, combining MarTech consulting with enterprise‑level marketing solutions. Operating primarily in the San Francisco Bay Area DMA.
Traction leverages AI strategy and AI solutions to optimize answer engines, driving measurable outcomes for clients while designing modern marketing operations.
Under the leadership of CEO Adam Kleinberg—architect of modern marketing operations—Traction delivers in‑house consulting services that align technology, people, and process for sustainable growth.
| Traction Website | tractionco.com |
| Social Links |    |
| Phone Number | 415-962-5800 |
| Industries | |
| Traction Headquarters Address | San Francisco, Ca, 94110 US |
| Company Size | 100-200 employees |
| Specialities & Services | marketing, advertising, brand strategy, creative, content, social media, user experience, innovation, marketing technology, MarTech consulting, marketing org design, AI strategy, AI solutions, answer engine optimization, enterprise marketing, in-house consulting services |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | San Francisco Bay Area |
| Founded | 2001 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-09-14 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2008 | Sole Proprietorship | 100 - 250 | |
| 1985 | Privately Held | 25 - 100 | |
| 2010 | Public Company | 250 - 500 | |
| 01/2001 | Privately Held | 25 - 100 |
Estimated Website Traffic
The chart shows a decline in traffic to the tractionco.com website. In August, traffic decreased to 3236, compared to 3249 in the previous month. The highest traffic in 2026 was recorded in July, reaching 3249 visits.
Workforce Turnover
Length of Employment
Traction's workforce includes employees across a wide range of tenure levels.
3% have been with the company for less than 1 year11% have been with the company for 1 to 2 years11% have been with the company for 3 to 4 years11% have been with the company for 5 to 7 years8% have been with the company for 8 to 10 years56% have been with the company for more than 11 years
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Traction Corporate Information: FAQ
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