Total Expert: Detailed Company Information & Corporate Profile
Summary
Total Expert, established in 2012, operates from St. Louis Park, Minnesota, serving the finance sector with a workforce of 200-500 professionals. The company specializes in marketing and sales software tailored for financial services, emphasizing customer experience and CRM solutions that help banks, wealth managers, and insurance firms streamline engagement and drive revenue growth. With annual revenues between $100 million and $500 million, Total Expert supports organizations seeking advanced technology to connect with clients and close deals more efficiently.
The leadership team blends strategic vision and technical expertise. CEO and founder Joe Welu steers the company’s overall direction, while vice presidents Louise Carrane (Revenue Operations), Donnie Kenneth (Marketing), and Dan Shiel (Sales) oversee core functional areas. Technical and product functions are led by Tyler Pooschke, Jason Kuebelbeck, Matthew Bouc, and others who collaborate to deliver robust integrations, secure infrastructure, and customer‑centric services.
| Total Expert Website | totalexpert.com |
| Social Links |    |
| Phone Number | 952-977-8620 |
| Industries | |
| Total Expert Headquarters Address | 1600 Utica Ave S, St. Louis Park, Minnesota, 55416 US |
| Company Size | 200-500 employees |
| Specialities & Services | Marketing and Sales Software for Financial Services, Customer Experience, CRM |
| Founded | 2012 |
| Estimated Annual Revenue | $100M - 500M |
| Updated: | 2026-09-21 |
Total Expert Org Chart
Chief Executive Officer
C-Level
Chief Lending Officer
Chief Product Officer
Chief Financial Officer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2013 | Privately Held | 25 - 100 | |
| 2015 | Privately Held | 100 - 250 | |
| 2017 | Self-Employed | 10-50 | |
| 2006 | - | 1000-5000 |
Estimated Website Traffic
The chart shows a decline in traffic to the totalexpert.com website. In September, traffic decreased to 2120, compared to 2268 in the previous month. The highest traffic in 2026 was recorded in March, reaching 3997 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Total Expert's workforce includes employees across a wide range of tenure levels.
11% have been with the company for 1 to 2 years16% have been with the company for 3 to 4 years26% have been with the company for 5 to 7 years26% have been with the company for 8 to 10 years21% have been with the company for more than 11 years
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Total Expert Corporate Information: FAQ
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