ThirdChannel: Detailed Company Information & Corporate Profile
Summary
ThirdChannel was founded in 2012 and operates out of Boston, Massachusetts. The firm focuses on retailing, offering a range of data‑intelligence and analytics solutions for consumer goods companies. Its portfolio includes real‑time reporting, retail execution and monitoring, brand and in‑store execution, merchandising services, asset tracking, associate education, and live activity feeds.
The company supports retailers with visual merchandising, field team management, store selection, and on‑site demonstrations. It delivers tailored action plans through a SaaS platform that tracks performance and provides actionable insights for both brand ambassadors and the broader retail network.
With a team of 100–200 employees, ThirdChannel has achieved $100 million to $500 million in revenue before its acquisition. Key leaders include Michaela McLaughlin (Director of Customer Experience), Olivia Hartzler (Retail Intelligence Agent), Nikisha Ortega (Brand Sales Representative), and others who drive client strategy and field operations.
| ThirdChannel Website | thirdchannel.com |
| Social Links |    |
| Phone Number | (857) 277-7060 |
| Industries | |
| ThirdChannel Headquarters Address | 60 Canal St, Boston, Massachusetts, 02114 US |
| Company Size | 100-200 employees |
| Specialities & Services | Data Intelligence, Analytics, Real-Time Reporting, Retail Execution and Monitoring for Consumer Goods Companies, Brand Execution, In-Store Brand Execution, Retail Merchandising Services, In-Store Demos, Asset Tracking, Associate Education, Consumer Engagement, Brand Ambassadors, Network-for-Hire, Store Selection Service, Field Team Management, Store-Specific Action Plans, Retail Execution Services, Live Activity Feeds, Demo Reps, Field Force, Merchandising, Analytics, Data Analysis, SaaS, Brand Education, Retail, Brick and mortar, Visual Merchandising, Merchandisiers, Field Reps, Tech Reps |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | Greater Boston |
| Founded | 2012 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Acquired |
| Updated: | 2026-09-14 |
ThirdChannel Org Chart
Chief Executive Officer
Chief Executive Officer
C-Level
General Manager
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2016 | Privately Held | 25 - 100 | |
| 2015 | Privately Held | 100 - 250 | |
| 2010 | Privately Held | 100 - 250 | |
| 2012 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the thirdchannel.com website. In August, traffic decreased to 1737, compared to 2326 in the previous month. The highest traffic in 2026 was recorded in May, reaching 2691 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
ThirdChannel's workforce includes employees across a wide range of tenure levels.
8% have been with the company for 1 to 2 years8% have been with the company for 3 to 4 years20% have been with the company for 5 to 7 years24% have been with the company for 8 to 10 years40% have been with the company for more than 11 years
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ThirdChannel Corporate Information: FAQ
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