theory11: Detailed Company Information & Corporate Profile
Summary
The Internet‑based retail venture theory11 was founded in 2007 and operates as an independent company with a core team of 10–50 employees.
With annual revenues ranging from $10 million to $50 million, the firm has carved out a niche in online retailing while maintaining a lean operational footprint. Its headquarters on the Internet positions it for seamless digital engagement and rapid market responsiveness.
The leadership roster features Chris Chelko as Vice President of Creative Operations, Jonathan Raiker as Senior Vice President, and Ari Bayme serving as President. The team is further bolstered by Dennis Kim, known in the industry as “The Magician” from New York; Peter Farr handles production management; Chris Gerhart directs customer experience; pham phuong works as a professional freelancer; Mandy Laterveer manages customer experience; and Kyra Glenn oversees operations.
| theory11 Website | theory11.com |
| Social Links |   |
| Industries | |
| theory11 Headquarters Address | The Internet, US |
| Company Size | 10-50 employees |
| Founded | 2007 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-10-21 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2002 | - | 25 - 100 | |
| - | - | 1 - 25 | |
| - | - | 25 - 100 | |
| 2001 | - | 1-10 |
Estimated Website Traffic
The chart shows a decline in traffic to the theory11.com website. In September, traffic decreased to 558962, compared to 573322 in the previous month. The highest traffic in 2026 was recorded in May, reaching 860659 visits.
Workforce Turnover
Length of Employment
theory11's workforce includes employees across a wide range of tenure levels.
67% have been with the company for 5 to 7 years33% have been with the company for more than 11 years
Companies Similar to theory11
theory11 Corporate Information: FAQ
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