The Picklr: Detailed Company Information & Corporate Profile

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Summary

The Picklr, founded in 2021 and headquartered in Kaysville, Utah, blends bookkeeping expertise with sports entertainment to create a comprehensive pickleball experience. The company delivers pickleball classes, leagues, tournaments, private events, franchises, indoor facilities, corporate events, and data analytics for players and organizers. With a team of 100‑200 professionals, The Picklr generates annual revenues between $100 million and $500 million.

Leadership drives the organization’s growth: Jonathan Fornaci serves as President while Jim Lautzenheiser owns the company; Tony Wood and Marc Stridde coordinate club operations; Kevin Salas oversees retail sales. Front‑desk staff such as Mary Louise Tsunis and Landon Proctor support daily visitor interactions, ensuring a seamless experience.

The Picklr’s focus on high‑quality pickleball programming has positioned it as an influential provider within the niche sports community.

The Picklr Websitethepicklr.com
Phone Number801-814-8906
Industries
The Picklr Headquarters Address559 s Deseret Dr, Kaysville, Utah, 84037 US
Company Size100-200 employees
Specialities & ServicesPickleball, Pickleball Classes, Pickleball Leagues, Pickleball Tournaments , Private Pickleball Events, Franchises, Indoor Pickleball, Corporate Events, Pickleball Data
Founded2021
Estimated Annual Revenue$100M - 500M
Updated:2026-09-13

Estimated Website Traffic

The chart shows a decline in traffic to the thepicklr.com website. In August, traffic decreased to 110827, compared to 127516 in the previous month. The highest traffic in 2026 was recorded in January, reaching 341683 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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The Picklr's workforce includes employees across a wide range of tenure levels.

14% have been with the company for less than 1 year43% have been with the company for 1 to 2 years29% have been with the company for 3 to 4 years14% have been with the company for 5 to 7 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from The Picklr
Tony Wood
Tony WoodClub Coordinator
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Jennifer Winder
Jennifer WinderFranchise Owner-The Picklr
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Marc Stridde
Marc StriddeClub Coordinator / Experience Manager / Sales Manager
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Tracey Swanitz
Tracey SwanitzFranchise Owner
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Matt Panegasser
Matt PanegasserVice President of Pickleball
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Jim Lautzenheiser
Jim LautzenheiserCompany Owner
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Zion Meer
Zion MeerFranchisee Owner
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Gene Park
Gene ParkHead of Operations and Business Development (Murko Capital)
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Drew Rodgers
Drew RodgersFranchise Owner
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Kai Owen
Kai OwenPickleball Coach
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Grace Wursten
Grace WurstenSecretary
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Julie Khuc
Julie KhucFront Desk Operations Associate
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Amanda Sitz
Amanda SitzAssistant Manager
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Shu Nakanishi
Shu NakanishiOperations staff
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Ryan Darling
Ryan DarlingOperations Staff
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The Picklr Corporate Information: FAQ

The Picklr operates in the Bookkeeping, Sports Entertainment industries. More details can be found on the official website: thepicklr.com.
The Picklr has offices located in Kaysville, US.
The headquarters of The Picklr are located in Kaysville, United States.
You can contact The Picklr by phone at 801-814-8906.
The Picklr currently employs 100-200 people.

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