The Dodo: Detailed Company Information & Corporate Profile
Summary
The Dodo, headquartered in New York City, was launched in 2014 as an independent digital media enterprise that centers on animal stories and conservation efforts and engages audiences across social platforms.
The company specializes in animal news, nature features, video content, publishing, and activism-driven stories, blending social media outreach with digital storytelling to inform and inspire viewers.
Operating under SIC code 7311, The Dodo focuses on creative advertising and media. With a staff of roughly 100‑200 employees, the team includes writers, editors, producers, and creative directors such as Emily Pelleymounter and Matt Pickar, all working under an independent model that drives annual revenues between $50 million and $100 million.
| The Dodo Website | thedodo.com |
| Social Links |    |
| Phone Number | 212-924-9016 |
| Industries | |
| The Dodo Headquarters Address | 100 Crosby Street, New York, NY, 10012 US |
| Company Size | 100-200 employees |
| Specialities & Services | animals, animal news, conservation, nature, media, social media, digital media, publishing, video, animal activism |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | New York Metropolitan Area |
| Founded | 2014 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-09-13 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2006 | Privately Held | 500 - 1.0K | |
| 2014 | Privately Held | 25 - 100 | |
| 2015 | Privately Held | 1 - 25 | |
| 2013 | Privately Held | 100 - 250 |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the thedodo.com website. In August, traffic decreased to 781447, compared to 892685 in the previous month. The highest traffic in 2026 was recorded in January, reaching 1465174 visits.
Workforce Turnover
Length of Employment
The Dodo's workforce includes employees across a wide range of tenure levels.
11% have been with the company for 1 to 2 years11% have been with the company for 3 to 4 years33% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years28% have been with the company for more than 11 years
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The Dodo Corporate Information: FAQ
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