TCBY: Detailed Company Information & Corporate Profile
Summary
TCBY was founded in 1981 and remains an independent company headquartered in Salt Lake City, Utah. With a workforce of between one thousand and five thousand employees, the business serves customers across the United States through its franchise network.
Operating within the food services sector, TCBY specializes in fresh‑made frozen yogurt, smoothies, and healthy desserts that appeal to health‑conscious consumers. The company’s revenue ranges between $100 million and $500 million, reflecting steady growth over decades of operation.
The organization is guided by a diverse leadership team including owner/operators Mike Taunton and Leisa Self; co‑owner Bill Stoelzel in marketing; and other executives such as Rodney Smith (Executive Vice President) and Benjamin Radin (shift leader). This structure supports both corporate strategy and day‑to‑day franchise operations.
| TCBY Website | tcby.com |
| Social Links |    |
| Phone Number | +1-800-348-6311 |
| Industries | |
| TCBY Headquarters Address | 2855 E. Cottonwood Pkwy., Salt Lake City, UT, 84121 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | Food & Beverages, Frozen Yogurt, Smoothies, Healthy Desserts, Franchising |
| DMA Code | Salt Lake City Metropolitan Area |
| Founded | 1981 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Independent Company |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1978 | Privately Held | 25 - 100 | |
| 2010 | Privately Held | 25 - 100 | |
| 1934 | Privately Held | 1.0K - 5.0K | |
| 06/1945 | - | 500 - 1.0K |
Estimated Website Traffic
The chart shows a decline in traffic to the tcby.com website. In August, traffic decreased to 84149, compared to 176278 in the previous month. The highest traffic in 2026 was recorded in March, reaching 257862 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
TCBY's workforce includes employees across a wide range of tenure levels.
3% have been with the company for 1 to 2 years3% have been with the company for 3 to 4 years7% have been with the company for 5 to 7 years10% have been with the company for 8 to 10 years77% have been with the company for more than 11 years
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TCBY Corporate Information: FAQ
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