Editorialist: Detailed Company Information & Corporate Profile

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Summary

Editorialist, founded in 2019 and headquartered in Santa Cruz, California, builds software that powers e‑commerce experiences for luxury accessories, fine jewelry, fashion brands, and online media outlets. The firm combines expertise in advertising, publishing, digital shopping, and luxury goods to deliver integrated solutions that drive engagement and revenue.

With a team of 100–200 professionals and annual revenue between $100 million and $500 million, Editorialist remains an independent company. Its leadership roster features Diana Nguyen as Head of Content, Brian Border running Growth Marketing, Dina Biser Mesanovic overseeing Country operations, Trieu Nguyen as Architect, Julianna Danielson directing Art, alongside Sara Oldmixon, Alyson Zimmerman, Amy Walen, Jim Mulhern, Lily Marshall, Joan Romea, Andres Andika Prawiry, Diya Kapoor, Hrishita Singh Dalal, Samira Ahmed, and Sai Thejaswini.

Editorialist Websiteeditorialist.com
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Industries
Editorialist Headquarters Address8647 Empire Grade, Santa Cruz, California, 95060 US
Company Size100-200 employees
Specialities & ServicesE-Commerce, Luxury Accessories, Fine Jewelry, online media, advertising , publishing, fashion, luxury goods, digital, shopping
Founded2019
Estimated Annual Revenue$100M - 500M
Operating StatusIndependent Company
Updated:2026-09-27

Competitors

Name
Founded
Type
Employees
1985Partnership 100 - 250
2007Privately
Held
25 - 100
2009Privately
Held
100 - 250
2001Privately
Held
100-200

Estimated Website Traffic

The chart shows a growth in traffic to the editorialist.com website. In August, traffic increased to 816568, compared to 816560 in the previous month. The highest traffic in 2026 was recorded in March, reaching 1112318 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Editorialist's workforce includes employees across a wide range of tenure levels.

5% have been with the company for less than 1 year20% have been with the company for 1 to 2 years15% have been with the company for 3 to 4 years25% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years20% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
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Diana Nguyen
Diana NguyenHead of Content
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Brian Border
Brian BorderVice President of Growth Marketing
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Trieu Nguyen
Trieu NguyenArchitect
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Julianna Danielson
Julianna DanielsonArt Director
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Sara Oldmixon
Sara OldmixonSales Director, Brand Partnerships
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Alyson Zimmerman
Alyson ZimmermanSenior Manager, Marketing & Events
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Amy Walen
Amy WalenJunior Stylist
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Lily Marshall
Lily MarshallFreelance Graphic Designer
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Diya Kapoor
Diya KapoorContent Executive
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Hrishita Singh Dalal
Hrishita Singh DalalSoftware Development Engineer 1
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Samira Ahmed
Samira AhmedHR, People & Culture Specialist
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Monika
MonikaFreelance
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Editorialist Corporate Information: FAQ

Editorialist operates in the Software Development industries. More details can be found on the official website: editorialist.com.
Editorialist has offices located in Santa Cruz, US.
The headquarters of Editorialist are located in Santa Cruz, United States.
Editorialist currently employs 100-200 people.
Well-known competitors of Editorialist include Dover Jewelry & Diamonds, Gemvara, Shopkick and Watchfinder.

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