DevaCurl: Detailed Company Information & Corporate Profile
Summary
DevaCurl is a New York‑based retail brand that specializes in curly‑hair care. Its product line includes the DevaCurl 3‑Step system—Cleanse, Hydrate, Define—as well as One Condition Ultra Creamy Daily Conditioner, No‑Poo Zero Conditioning Cleanser, and Light Defining Gel. The company also offers styling services such as Deva Cut, Deva Pintura Highlights, and Deva Inspired Stylists for curl types ranging from Wavy to Corkscrew, with a focus on the Deva Transformation experience.
Founded in 2001, DevaCurl operates as a subsidiary within the New York Metropolitan Area and reports revenues between $10 million and $50 million. The company employs 200–500 staff members and is classified under SIC code 5000. Its leadership team includes Olivia Martin (Digital Coordinator), Edward Byrne (Senior Director of Finance/Brand Controller), Samantha Maldonado (Senior Digital Product Manager), and other senior managers who guide product development, marketing, and training initiatives.
| DevaCurl Website | devacurl.com |
| Social Links |    |
| Phone Number | 212-274-8686, 212-343-0344 |
| Industries | |
| DevaCurl Headquarters Address | 75 Spring St, New York, 10012 US |
| Company Size | 200-500 employees |
| Specialities & Services | DevaCurl 3-Step: Cleanse, Hydrate, Define, One Condition Ultra Creamy Daily Conditioner, No-Poo Zero Conditioning Cleanser, Light Defining Gel, Deva Cut, Deva Pintura Highlights, Deva Inspired Stylists, Curl Types: Wavy, S'wavy, Botticelli, Corkscrew, Deva Transformation |
| SIC Code | 5000 |
| DMA Code | New York Metropolitan Area |
| Founded | 2001 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Subsidiary |
| Updated: | 2026-10-05 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1995 | Privately Held | 25 - 100 | |
| 2006 | Privately Held | 100 - 250 | |
| 2004 | Privately Held | 25 - 100 | |
| 2001 | Public Company | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the devacurl.com website. In September, traffic decreased to 247220, compared to 288402 in the previous month. The highest traffic in 2026 was recorded in January, reaching 816805 visits.
Workforce Turnover
Length of Employment
DevaCurl's workforce includes employees across a wide range of tenure levels.
22% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years43% have been with the company for more than 11 years
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DevaCurl Corporate Information: FAQ
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