Deft Research: Detailed Company Information & Corporate Profile
Summary
Deft Research is a Minneapolis-based marketing research firm that delivers data‑driven insights through advanced analytics and field studies. Founded in 2005, the company specializes in acquisition and retention modeling, agent/broker studies, conjoint analysis, employer research, market assessments, member experience studies, quality ratings diagnostics, syndicated reports, segmentation, and secondary data analysis.
With a team of 10‑50 professionals, Deft Research supports clients across multiple sectors by combining rigorous methodology with actionable recommendations. Its portfolio includes customized research projects and published syndicated reports that inform strategic decisions in competitive markets.
The firm achieved revenues between $10 million and $50 million before its acquisition, reflecting steady growth within the Twin Cities market area (DMA code). SIC codes 6321 and 6199 classify Deft Research as a marketing services provider.
Leadership is led by President George Dippel, Founder & CEO Randall Herman, and Vice Presidents Tom McGoldrick and Rob Lourenço, with additional directors and managers driving research execution and client service.
| Deft Research Website | deftresearch.com |
| Social Links |   |
| Phone Number | 612-436-8310 |
| Industries | |
| Deft Research Headquarters Address | Suite 1370, Minneapolis, MN, 55402 US |
| Company Size | 10-50 employees |
| Specialities & Services | Acquisition and Retention Modeling, Agent/Broker Studies, Conjoint Analysis, Employer Research, Market Assessments, Member Experience Studies, Quality Ratings Diagnostics, Syndicated Reports, Segmentation, Secondary Data Analysis |
| SIC Code | 6321, 6199 |
| NAICS Code | 524113 Direct Life Insurance Carriers, 524114 Direct Health and Medical Insurance Carriers, 524130 Reinsurance Carriers, 525190 Other Insurance Funds |
| DMA Code | Twin Cities |
| Founded | 2005 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Acquired |
| Updated: | 2026-09-24 |
Estimated Website Traffic
The chart shows a decline in traffic to the deftresearch.com website. In September, traffic decreased to 431, compared to 462 in the previous month. The highest traffic in 2026 was recorded in January, reaching 1048 visits.
Workforce Turnover
Length of Employment
Deft Research's workforce includes employees across a wide range of tenure levels.
14% have been with the company for 1 to 2 years29% have been with the company for 3 to 4 years14% have been with the company for 8 to 10 years43% have been with the company for more than 11 years
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Deft Research Corporate Information: FAQ
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