Daktronics: Detailed Company Information & Corporate Profile
Summary
Daktronics was founded in 1968 and is headquartered in Brookings, South Dakota. With a workforce between 1,000 and 5,000 employees, the company operates as an independent business generating annual revenue in the $500 million to $1 billion range.
The firm specializes in high‑performance LED solutions for large‑screen displays, digital billboards, scoreboards and timing systems, as well as out‑of‑home advertising, dynamic message signs, architectural lighting, intelligent transportation systems, and mobile or modular LED platforms.
Key personnel include Julie Andrews (Business Operations Coordinator), Taylor Bynum (Curriculum Coordinator), Leslie Ware (Project Coordinator), Britt McAlister (Architect and Product Owner – Servers and Communications), Sonia De la Torre (Latin America and Caribbean Services Coordinator), Ashley Becker (Sales Coordinator), Penny Skovly (Sales Coordinator/Intern Supervisor), Roberta (Office Administrator), Brad Lofland (Buyer/Planner), Andrew Serie (Software Engineer), Nathan Lenius (Business Student), Emma Pierson (Information Technology Student), Joseph Fitzpatrick (Process Engineering Intern), William Dixon (Field Service Technician), Clayton Huisken (Inside Sales Representative) and Luke (Umbraco Web Architect).
| Daktronics Website | daktronics.com |
| Social Links |    |
| Phone Number | 1-800-325-8766 |
| Industries | |
| Daktronics Headquarters Address | 201 Daktronics DR, Brookings, SD, 57006 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | Large Screen LED Video Systems, LED Message Displays, LED Digital Billboards, Scoreboards & Timing Systems, Out of Home Advertising, Digital Signage, Dynamic Message Signs, Architectural Lighting, Intelligent Transporation Systems, Mobile and Modular LED Systems |
| SIC Code | 3577, 3576, 3575, 3600 |
| NAICS Code | 334118 Computer Terminal and Other Computer Peripheral Equipment Manufacturing, 333316 Photographic and Photocopying Equipment Manufacturing, 334418 Printed Circuit Assembly (Electronic Assembly) Manufacturing, 334613 Blank Magnetic and Optical Recording Media Manufacturing |
| DMA Code | South Dakota Metropolitan Area |
| Founded | 1968 |
| Estimated Annual Revenue | $500M - 1B |
| Operating Status | Independent Company |
| Updated: | 2026-09-20 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1995 | Privately Held | 500 - 1.0K | |
| 1932 | Privately Held | 250 - 500 | |
| 2003 | Privately Held | 25 - 100 | |
| 2011 | Privately Held | 25 - 100 |
Estimated Website Traffic
The chart shows a decline in traffic to the daktronics.com website. In August, traffic decreased to 125910, compared to 139809 in the previous month. The highest traffic in 2026 was recorded in April, reaching 258733 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Daktronics's workforce includes employees across a wide range of tenure levels.
1% have been with the company for less than 1 year7% have been with the company for 1 to 2 years5% have been with the company for 3 to 4 years10% have been with the company for 5 to 7 years7% have been with the company for 8 to 10 years69% have been with the company for more than 11 years
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Daktronics Corporate Information: FAQ
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