CU Direct: Detailed Company Information & Corporate Profile
Summary
CU Direct was founded in 1994 and is headquartered in Ontario, California. As an independent company, it operates within the finance sector.
The firm specializes in automotive solutions for dealers and credit unions, lending solutions tailored to credit union needs, and strategic offerings that bridge both dealer and credit‑union operations.
With a workforce of between five hundred and one thousand employees and annual revenue ranging from twenty‑five million to one hundred million dollars, CU Direct is supported by a leadership team that includes President & CEO Tony Boutelle, Manager of Network Services Brett Borschel, Dealer Solutions Manager Zelika Gebryes, Software Engineer Charlie Lyu, Chief People & Engagement Officer Laurel Levine, Senior Strategy Manager Isaac Torres, and Senior Loan Origination Consultant Crystal Patrick.
| CU Direct Website | origence.com |
| Social Links |  |
| Industries | |
| CU Direct Headquarters Address | 2855 E. Guasti Rd., Ontario, California, 91761 US |
| Company Size | 500-1000 employees |
| Specialities & Services | Automotive Solutions for Dealers and Credit Unions, Lending Solutions for Credit Unions, Strategic Solutions for Dealers and Credit Unions |
| SIC Code | 6199 |
| Founded | 1994 |
| Estimated Annual Revenue | $25M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-10-08 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1931 | Public Company | 10K - 50K | |
| 1853 | Public Company | 10K - 50K | |
| 1956 | Nonprofit | 1.0K - 5.0K | |
| 1950 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the origence.com website. In September, traffic decreased to 13865, compared to 13870 in the previous month. The highest traffic in 2026 was recorded in January, reaching 39873 visits.
Workforce Turnover
Number of employees switched from or switched to
Length of Employment
CU Direct's workforce includes employees across a wide range of tenure levels.
7% have been with the company for 1 to 2 years16% have been with the company for 3 to 4 years16% have been with the company for 5 to 7 years9% have been with the company for 8 to 10 years53% have been with the company for more than 11 years
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CU Direct Corporate Information: FAQ
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