Cru: Detailed Company Information & Corporate Profile
Summary
Cru, established in 1951 and headquartered in Orlando, FL, operates as an independent faith‑based organization with annual revenue ranging from $1 billion to $5 billion.
The company serves diverse audiences—including students, families, athletes, cities, the military, and ethnic communities—through programs such as the Jesus Film, online ministry, oral learning initiatives, discipleship training, and evangelism campaigns.
With a workforce of 5,000‑10,000 employees, Cru leverages its expertise in digital strategies, content development, and international outreach to reach audiences worldwide.
Key leadership roles span from global digital strategy coordination to campus ministry information systems, reflecting the organization’s emphasis on both technology and grassroots engagement.
| Cru Website | cru.org |
| Social Links |    |
| Phone Number | (888) 278-7233 |
| Industries | |
| Cru Headquarters Address | 100 Lake Hart Dr, Orlando, FL, 32828-0100 US |
| Company Size | 5000-10000 employees |
| Specialities & Services | Students, Family, Athletes, Cities, Military, Jesus Film, Ethnic Communities, Online Ministry, Oral Learners, Discipleship, Evangelism |
| SIC Code | 8300 |
| DMA Code | Orlando Metropolitan Area |
| Founded | 1951 |
| Estimated Annual Revenue | $1B - 5B |
| Operating Status | Independent Company |
| Updated: | 2026-09-20 |
Cru Org Chart
Chief Executive Officer
C-Level
General Manager
Financial Controller
Finance Manager
Finance Manager
Finance Manager
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1534 | Nonprofit | 1.0K - 5.0K | |
| 1947 | Nonprofit | 25 - 100 | |
| 1941 | Nonprofit | 25 - 100 | |
| 1994 | Nonprofit | 25 - 100 |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a growth in traffic to the cru.org website. In August, traffic increased to 1285188, compared to 1260765 in the previous month. The highest traffic in 2026 was recorded in May, reaching 1666016 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Cru's workforce includes employees across a wide range of tenure levels.
5% have been with the company for 1 to 2 years8% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years19% have been with the company for 8 to 10 years54% have been with the company for more than 11 years
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Cru Corporate Information: FAQ
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