Common Thread Collective: Detailed Company Information & Corporate Profile

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Summary

Common Thread Collective was founded in 2012 and is headquartered in Costa Mesa, California. With a team of 100–200 professionals, the independent firm generates revenue between $50 million and $100 million while operating in the Los Angeles Metropolitan Area (DMA code). The company’s expertise lies in promotion services, where it delivers end‑to‑end solutions that span digital sales, digital marketing, digital advertising, media buying and e‑commerce. It builds deep brand understanding to produce engaging content and establish target distribution across platforms such as Facebook, Instagram and Google, while supporting growth marketing through email campaigns and forecasting.

Leadership at Common Thread Collective includes President Luke Austin, Vice Presidents Nick Shackelford (Partnerships), Matthew Axline (Sales) and Aaron Warshawsky (Chief Revenue Officer), along with specialists in content creation, paid media and back‑end engineering. This blend of strategic and technical talent drives the firm’s full‑service approach to promotion.

Common Thread Collective Websitecommonthreadco.com
Social Links
facebooklinkedIntwitter
Phone Number+1 949-310-9103
Industries
Common Thread Collective Headquarters Address2955 Randolph Ave, Costa Mesa, California, 92626 US
Company Size100-200 employees
Specialities & ServicesDigital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Producing Engaging Content, Establishing Target Distribution, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, Advertising, Ecommerce, Financial Planning, Forecasting
TechnologiesHubSpot CMS, jQuery, jsDelivr, unpkg, Cloudflare, Shopify, Django, Contentful, Flask, AWS CloudFront
SIC Code7311
NAICS Code541810 Advertising Agencies
DMA CodeLos Angeles Metropolitan Area
Founded2012
Estimated Annual Revenue$50M - 100M
Operating StatusIndependent Company
Updated:2026-09-17

Competitors

Name
Founded
Type
Employees
2020- 10-50
2013Privately
Held
1-10

Estimated Website Traffic

The chart shows a growth in traffic to the commonthreadco.com website. In August, traffic increased to 2671, compared to 2664 in the previous month. The highest traffic in 2026 was recorded in January, reaching 9413 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Common Thread Collective's workforce includes employees across a wide range of tenure levels.

13% have been with the company for 1 to 2 years19% have been with the company for 3 to 4 years31% have been with the company for 5 to 7 years19% have been with the company for 8 to 10 years19% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Common Thread Collective
Nick Shackelford
Nick ShackelfordVice President Partnerships
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Dane Sanders
Dane SandersVice President of Employee Development & Performance
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Luke Austin
Luke AustinPresident
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CORY HAMILTON
CORY HAMILTONPartner / Head of Content
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Caitlin Ropella
Caitlin RopellaVice President Operations
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Matthew Axline
Matthew AxlineVice President of Sales
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Randall Thompson
Randall ThompsonVice President of Go To Market
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Aaron Warshawsky
Aaron WarshawskyChief Revenue Officer
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Allison Simms
Allison SimmsDirector of Growth Strategy
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Dave Stewart
Dave StewartAccount Executive
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Emma Austin
Emma AustinCreator Content Strategist
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Suguru Ohashi
Suguru OhashiBack End Engineer
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McCay Rasmussen
McCay RasmussenSenior Manager Paid Media
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Lucas Dias
Lucas DiasSenior Growth Strategist
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Giovane Rache
Giovane RacheProject Lead
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Patrick Rodrigues
Patrick RodriguesSenior Growth Strategist
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Common Thread Collective Corporate Information: FAQ

Common Thread Collective operates in the Promotion industries. More details can be found on the official website: commonthreadco.com.
Common Thread Collective has offices located in Costa Mesa, US.
The headquarters of Common Thread Collective are located in Costa Mesa, United States.
The current CEO of Common Thread Collective is Taylor Holiday
You can contact Common Thread Collective by phone at +1 949-310-9103.
Common Thread Collective currently employs 100-200 people.
You can contact Common Thread Collective by phone at +1 949-310-9103, by email at hello@commonthreadco.com, through social media (Facebook, LinkedIn, Twitter), or via the contact form on commonthreadco.com.
Well-known competitors of Common Thread Collective include Mainfactor and SOVI Creative.

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