Code and Theory: Detailed Company Information & Corporate Profile
Summary
Code and Theory was founded in 2001 and is headquartered in New York City’s bustling metropolitan area. As a full‑service business consultancy, it blends strategy with design to deliver tangible results for its clients.
Core offerings span user experience and brand experience, encompassing branding, native app development, data science, analytics, content strategy, quality assurance, customer experience, advertising, and digital transformation. Rapid prototyping and product strategy are also key strengths.
With a workforce of between 1,000 and 5,000 employees, the company generates annual revenue in the $500 million to $1 billion range. Leadership includes President JJ Schmuckler and Executive Creative Director Hannah Dow, among other senior managers.
| Code and Theory Website | codeandtheory.com |
| Social Links |    |
| Phone Number | 2123580717 |
| Industries | |
| Code and Theory Headquarters Address | 1 World Trade Center, 285 Fulton Street, New York, NY, 10007 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | User Experience Design, Brand Experience, Branding, Design, Business Strategy, Product Strategy, Rapid Design and Prototyping, Technology, Social, Native Apps, Data Science, Analytics, Content Strategy, Quality Assurance, Customer Experience, Advertising, Consulting, Strategy, Digital Transformation |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | New York Metropolitan Area |
| Founded | 2001 |
| Estimated Annual Revenue | $500M - 1B |
| Operating Status | Subsidiary |
| Updated: | 2026-09-18 |
Code and Theory Org Chart
Chief Executive Officer
Chief Executive Officer
C-Level
Chief People Officer
Chief Technology Officer
Chief Growth Officer
General Manager
Project Manager
Project Manager
Senior Quality Engineer
Senior Quality Engineer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2000 | Privately Held | 25 - 100 | |
| 2003 | Privately Held | 25 - 100 | |
| 2001 | Privately Held | 25 - 100 | |
| 1997 | Public Company | 25 - 100 |
Estimated Website Traffic
The chart shows a decline in traffic to the codeandtheory.com website. In August, traffic decreased to 25710, compared to 35015 in the previous month. The highest traffic in 2026 was recorded in June, reaching 36855 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Code and Theory's workforce includes employees across a wide range of tenure levels.
5% have been with the company for less than 1 year5% have been with the company for 1 to 2 years7% have been with the company for 3 to 4 years32% have been with the company for 5 to 7 years12% have been with the company for 8 to 10 years39% have been with the company for more than 11 years
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Code and Theory Corporate Information: FAQ
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