Cinarra Systems, A Softbank Company Information
Summary
Cinarra Systems, A Softbank Company was founded in 2012 and is headquartered in San Jose, California. The team of 100‑200 professionals specializes in software development and media solutions that empower telecom operators and retailers with advanced analytics and attribution capabilities.
Cinarra’s platform delivers end‑to‑end services across mobile, telecom, advertising, targeting, store visit analytics, identity solutions, data onboarding, ad platforms, segmentation, measurement, data monetization, retail media and AI movement analysis. The company’s expertise extends to in‑store analytics for mobile network operators, marketing identity solutions, 1P data onboarding and telco identity.
Sath Nelakonda leads the organization as CEO, with Anders Evju serving as Senior Vice President of Business Development. Other key leaders include Jiun Kei Lim (Regional VP Business Development), Nikhil Mishra (SVP Product & Engineering), Pradeep Singh (Director of Engineering) and Yelena Doliner (Senior Program/Project Manager & QA Director). The engineering team features specialists such as Kristen Wong, Alexey Sobolev, Pavan Gajendragad and others.
| Website | cinarra.com |
| Industries | |
| Headquarters Address | 25 Metro Dr, San Jose, California, 95110 US |
| Company Size | 100-200 employees |
| Specialities & Services | Telecom, Mobile, Analytics, Advertising, Targeting, Attribution, Store Visit Analytics, Identity Solutions, Data Onboarding, Ad Platform, Segmentation, Measurement, Data Monetization, Telco Identity, Retail Media, AI, Movement Analysis, In-Store, Mobile Network Operators, Marketing Identity Solutions, MNOs, Store Visit, 1st Party (1P) Data Onboarding |
| Founded | 2012 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-22 |
Workforce Turnover
Number of staff members switched
Departmental Headcount Distribution
Corporate Tenure Analytics
Workforce Experience Insights
5% have been with the company for less than 1 year9% have been with the company for 1 to 2 years14% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years23% have been with the company for 8 to 10 years32% have been with the company for more than 11 years
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