Cherry Central: Detailed Company Information & Corporate Profile

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Summary

Cherry Central was founded in 1973 and is headquartered in the United States, specifically within the Michigan Metropolitan Area (DMA). The company operates independently in the agriculture sector, classified under SIC Code 2080, and employs between 100 and 200 people.

With annual revenues ranging from $1 million to $10 million, Cherry Central maintains a stable financial presence while focusing on its core agricultural activities. The organization’s leadership team includes incoming President & CEO Helena Beckett, Executive Director Mike Zobel overseeing Ingredient and Food Service Sales, CFO Catherine Collins, and Marketing Director Jenna Darin.

Additional key roles span quality management under Carl Schuchardt, sales direction in both domestic and international markets by Bill Trudeau and Mark Becker, business development with Lizabeth Danek, national sales leadership through Manny Chacon, and technology support provided by Information Technology System Analyst David Wurm. Human resources and administrative functions are handled by Kelly Royston.

Cherry Central’s staff also includes specialists in ingredient distribution, private label sales, customer service logistics, and sales support for educational sectors, ensuring a comprehensive approach to its agricultural operations.

Cherry Central Websitecherrycentral.com
Social Links
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Phone Number231-946-1860
Industries
Company Size100-200 employees
SIC Code2080
DMA CodeMichigan Metropolitan Area
Founded1973
Estimated Annual Revenue$1 - 10M
Operating StatusIndependent Company
Updated:2026-09-25

Competitors

Name
Founded
Type
Employees
1952Public
Company
5.0K - 10K
1918Public
Company
1.0K - 5.0K
1996Privately
Held
500 - 1.0K
1997Public
Company
100 - 250

Estimated Website Traffic

The chart shows a decline in traffic to the cherrycentral.com website. In August, traffic decreased to 23199, compared to 24850 in the previous month. The highest traffic in 2026 was recorded in May, reaching 27193 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Cherry Central's workforce includes employees across a wide range of tenure levels.

9% have been with the company for 1 to 2 years18% have been with the company for 5 to 7 years9% have been with the company for 8 to 10 years64% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
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Helena
HelenaIncoming President & CEO
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Mike Zobel
Mike ZobelExecutive Director, Ingredient and Food Service Sales, Cherry Central Cooperative
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Nicole Hooper
Nicole HooperIMPORT/EXPORT LOGISTICS COORDINATOR
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Jenna Darin
Jenna DarinDirector of Industry Relations and Marketing
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Carl Schuchardt
Carl SchuchardtQuality Manager
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Bill Trudeau
Bill TrudeauDirector of Sales - Ingredient Division
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Mark Becker
Mark BeckerDirector of International Supply
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Kelly Royston
Kelly RoystonExecutive Administrative Assistant/Human Resources Manager
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Lizabeth Danek
Lizabeth DanekBusiness Development
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Marc Matullo
Marc MatulloArea Manager West
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David Wurm
David WurmInformation Technology System Analyst
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David Barger
David BargerSales Manager
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Amanda
AmandaCustomer Service Logistics
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McKenna Gaca
McKenna GacaPrivate Label Sales Representative
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Cherry Central Corporate Information: FAQ

Cherry Central operates in the Agriculture industries. More details can be found on the official website: cherrycentral.com.
Cherry Central has offices located in US.
The headquarters of Cherry Central are located in United States.
The current CEO of Cherry Central is Melanie LaPerriere
You can contact Cherry Central by phone at 231-946-1860.
Cherry Central currently employs 100-200 people.
Well-known competitors of Cherry Central include Cott Corporation, Lassonde, FIJI Water and Eden Springs.

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